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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in April 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review generated by AI

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 21-30 out of 1014

DL

Donna L

06/02/23

5 out of 5

"Excelent, unbeatable customer support"

What do you like best about Act-On? We have been using Act-on since 2008 and their responsive and friendly customer support is what stands out the most. With Act-on, I easily create landing pages, forms, email campaigns, and newsletters to engage customers, nuture leads, and more. Being able to monitor website activity, and measure metrics for ROI is critical to monitoring marketing qualified leads. Being able to track activity for marketing and sales-qualified leads is a huge advantage ...

Read more

DL

Donna L

06/02/23

5 out of 5

"Excelent, unbeatable customer support"

What do you like best about Act-On? We have been using Act-on since 2008 and their responsive and friendly customer support is what stands out the most. With Act-on, I easily create landing pages, forms, email campaigns, and newsletters to engage customers, nuture leads, and more. Being able to monitor website activity, and measure metrics for ROI is critical to monitoring marketing qualified leads. Being able to track activity for marketing and sales-qualified leads is a huge advantage ...

Read more

HB

Heena B

06/01/23

4.5 out of 5

"Your Digital Marketing Friend To make Marketing Strategy"

What do you like best about Act-On? It provides a customizable email template for email; marketing. It provides a feature to create landing pages and forms for generating leads. it provides a tracking tool to know the website and visitors. It also helps to manage social media platforms for marketing.

JB

Jeff B

05/30/23

4 out of 5

"Technical Support"

What do you like best about Act-On? The technical support I receive when needed. What do you dislike about Act-On?

BE

Brian E

05/15/23

5 out of 5

"Continues to meet requirements we didn’t know we had."

What do you like best about Act-On? Act-On continues to improve their already great platform as digital necessity changes in the landscape. Our team at Act-On has helped us tremendously tailor the platform to our specific needs.

BE

Brian E

05/15/23

5 out of 5

"Continues to meet requirements we didn’t know we had."

What do you like best about Act-On? Act-On continues to improve their already great platform as digital necessity changes in the landscape. Our team at Act-On has helped us tremendously tailor the platform to our specific needs.

OM

Oliver M

05/10/23

4.5 out of 5

"SME to Enterprise Level Solution with Expert Support"

What do you like best about Act-On? Act-On has a very intuitive UI, one of the best in class vs. its competitors. What do you dislike about Act-On?

AU

Anonymous User

05/04/23

4.5 out of 5

"Easy to Use. Innovative tools and services."

What do you like best about Act-On? Act On's interface is easy to use. Eblasting and form building are straightforward and customizable enough to fit all of our needs.

AK

Amy K

05/04/23

4 out of 5

"Act On review"

What do you like best about Act-On? All of our lists and emails located in one area. What do you dislike about Act-On?

VK

Vivian K

05/03/23

4 out of 5

"Simple tool to accomplish lots of automation needs"

What do you like best about Act-On? An intuitive tool that requires minimal training to get up to speed. I have used lots of automation tools - Is it the most robust? No. The most expensive? No. Does it do what you need the majority of the time? Yes.