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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in April 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 231-240 out of 1014

EJ

Eric J

11/25/19

5 out of 5

"Great Automation Features and Excellent Support"

What do you like best about Act-On? I had a great experience growing our use of marketing automation with Act-On. The integration to our CRM worked seamlessly and the features were easy to use. I also enjoyed working with their team and got the feeling that they were always looking to bring new functionality to the program (like adaptive sending and other AI/machine learning features).

EJ

Eric J

11/25/19

5 out of 5

"Great Automation Features and Excellent Support"

What do you like best about Act-On? I had a great experience growing our use of marketing automation with Act-On. The integration to our CRM worked seamlessly and the features were easy to use. I also enjoyed working with their team and got the feeling that they were always looking to bring new functionality to the program (like adaptive sending and other AI/machine learning features).

AU

Anonymous User

11/24/19

4 out of 5

"A time saving support tool "

What do you like best about Act-On? Saves a lot of time when sending out mass emails and collecting data such as open rates, clicks and opt-puts. What do you dislike about Act-On?

AU

Anonymous User

11/21/19

4 out of 5

"Becoming Responsive "

What do you like best about Act-On? As a designer, I find the Act-On's responsiveness useful. Our last platform was static, we knew that our customers were receiving our communications on a variety of screen sizes. I also like that I can preview the end product and get a pretty close estimation of that things will look like even before testing.

CS

Cristian S

11/14/19

5 out of 5

"Best marketing automation platform"

What do you like best about Act-On? I’ve been using Act-On for about five years now, and I believe it is a great marketing automation platform. Besides all technical features, the tool has excellent reporting, segmentation and lead scoring capabilities. The form development interface is easy to use, and the automation module works like magic. The software has a completely redesigned user interface, and the server response time has significantly improved. Last but not least, the outstanding ...

Read more

CS

Cristian S

11/14/19

5 out of 5

"Best marketing automation platform"

What do you like best about Act-On? I’ve been using Act-On for about five years now, and I believe it is a great marketing automation platform. Besides all technical features, the tool has excellent reporting, segmentation and lead scoring capabilities. The form development interface is easy to use, and the automation module works like magic. The software has a completely redesigned user interface, and the server response time has significantly improved. Last but not least, the outstanding ...

Read more

AU

Anonymous User

11/08/19

2 out of 5

"This should be a free software "

What do you like best about Act-On? As far as a basic CRM and marketing automation software - it's fine. As in, if it was free it would be fine. For what they charge and for the capabilities and the (inferior) support, it's absolutely not worth it.

AU

Anonymous User

11/08/19

2 out of 5

"This should be a free software "

What do you like best about Act-On? As far as a basic CRM and marketing automation software - it's fine. As in, if it was free it would be fine. For what they charge and for the capabilities and the (inferior) support, it's absolutely not worth it.

AU

Anonymous User

11/08/19

0.5 out of 5

"Easy to Use, Lacking Support"

What do you like best about Act-On? The platform is fairly intuitive, even for an entry level email marketer. It's easy to set up triggers and workflows, A/B Tests, etc.

SR

Sanjay R

11/06/19

4 out of 5

"Good for simple marketing automation"

What do you like best about Act-On? Compared to other products we reviewed, Act-On is much simpler. Our Business Analysts and a few of our power users can now create target audiences and multiple-step nurture campaigns without IT help.