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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in April 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 211-220 out of 1014

AR

Anil R

03/10/20

4.5 out of 5

"Act-On is best Marketing Automation tool for Marketing Campaigns"

What do you like best about Act-On? Overall Act-On is a best CRM marketing automation tool for doing Batch and Outbound marketing campaigns for the customer with personalized offer. Its a best Marketing automation tool which has more features for doing marketing campaigns and its user friendly tool and easy to use.

NK

Nabajeet K

03/09/20

5 out of 5

"Act-On tops the list in Ease of use and Scalability"

What do you like best about Act-On? Act-On tops the list of Marketing Automation and Lead Management systems in Ease of use and Scalability. While other premium MA system could take anywhere between 3 weeks to 3 months to get up and running, Act-On can be set up in 2 weeks. For Mid-Size businesses that potentially scales up in no time, Act-On is totally reliable to handle larger volume of data unlike other premium software.

AS

Alexandra S

03/04/20

4.5 out of 5

"I live in Act -On"

What do you like best about Act-On? I can send customers emails from each of my sales reps. This boosts our open and click rates. What do you dislike about Act-On?

AU

Anonymous User

02/28/20

5 out of 5

"The most complete marketing automation tool"

What do you like best about Act-On? How everything can be tracked and linked together, we have been able to create growth campaigns from the tool's insights What do you dislike about Act-On?

AU

Anonymous User

02/20/20

4.5 out of 5

"Greatest Asset For Small Marketing Teams"

What do you like best about Act-On? The number of digital marketing tools, specifically the easy to use and highly customizable landing page and email editor and segmentation for lists as far as user features. What I truly value is their chat support - it's helped me out with questions and/or troubleshooting when available.

TR

Troy R

02/20/20

4.5 out of 5

"Act-On Helps Drive Qualified Leads"

What do you like best about Act-On? Act-On is great for organizing both my campaigns and one-off emails. I really like the list maintenance, campaign set-up and UX for email, form and landing page design. I love the behavior scoring and notifications, as well as the Salesforce connector. That in particular really helps drive qualified leads with actionable insights.

JG

Julie G

02/19/20

4.5 out of 5

"Comprehensive Marketing Automation Tool"

What do you like best about Act-On? Ease interface, design features are simple, and dashboards are logical. What do you dislike about Act-On?

BD

Brian D

02/17/20

4.5 out of 5

"On-Demand Lead Tracking & Data"

What do you like best about Act-On? Act-On is a seamless tool that allows the sales team to capture information from emails and web traffic about clicks, opens, and downloads. It creates a roadmap for your sales team to intelligently engage current and future customers dynamically.

BC

Bill C

02/14/20

5 out of 5

"Great Marketing Platform"

What do you like best about Act-On? Act-On is great at keeping all aspects of eMarketing in one efficient platform. What do you dislike about Act-On?

KT

Kyle T

02/13/20

5 out of 5

"Essential Tool for Marketing Attribution & Mapping the Customer Journey"

What do you like best about Act-On? Act-On is an essential marketing tool for businesses. It provides an easy-to-use platform to centralize all of our digital marketing efforts. Everything from email, landing pages and forms, Act-On makes it easy to stay in touch with your contacts and map the full online customer journey.