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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in April 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 201-210 out of 1014

SM

Shane M

03/13/20

5 out of 5

"Consistent performance, easy to use and navigate."

What do you like best about Act-On? Growth and expansion of the user administration tools. What do you dislike about Act-On?

AU

Anonymous User

03/13/20

5 out of 5

"Contacting people who show a genuine interest"

What do you like best about Act-On? I like to know which of my prospects have been looking on our website, so the best feature for me is Website Prospector. This also indicates who is actually looking at the mails I am sending, as I include links from the website, directing them to areas I feel are important and want them to look at. It is a good indicator of interest and enables you to focus your time on the 'warmer' leads - those actually taking the time to look at mails and explore ...

Read more

HR

Harry R

03/13/20

4.5 out of 5

"Getting the best from Email Marketing"

What do you like best about Act-On? Act-on provides the tools to create and publish great email content and then monitor the results. The link between Salesforce and Act-on is brilliant. Allowing us to view leads and contacts interaction with our email content. In turn this allows the Business to maximise the sales leads and be consistent in our follow up activity. The regular training session are very informative and allow you to use the product to it's full potential.

AU

Anonymous User

03/12/20

4.5 out of 5

"Good value"

What do you like best about Act-On? The Automation and support has always been great What do you dislike about Act-On?

AU

Anonymous User

03/12/20

5 out of 5

"User Friendly with great features"

What do you like best about Act-On? I really like the ability to drag and drop when building emails and landing pages, and the fact that everything is a native integration into Salesforce.

ST

Sara T

03/12/20

0.5 out of 5

"Overly complicated, need workarounds for everything"

What do you like best about Act-On? Honestly, I don't like any aspect of working in this tool. What do you dislike about Act-On?

JL

Jesper L

03/11/20

4.5 out of 5

"Easy insights about all your contacts/prospects"

What do you like best about Act-On? Segmentation: min. effort, max. outcome. What do you dislike about Act-On?

JH

Jess H

03/10/20

5 out of 5

"Great Automated System"

What do you like best about Act-On? The customer service is amazing!! Any issues or problems they will help you immediately What do you dislike about Act-On?

AU

Anonymous User

03/10/20

4.5 out of 5

"A wealth of information for lead generation"

What do you like best about Act-On? The most important feature in Act-On for our company is the integration with Salesforce. We get so much insight into our customers' likes and dislikes that it helps lay the groundwork for our Sales team to reach out.

AU

Anonymous User

03/10/20

4.5 out of 5

"Great for mid-size company marketing automation"

What do you like best about Act-On? Act-On is great for organizing webinar, event and email campaigns. I really like the webex integrations and UX for email, form and landing page design. Additionally, Act-On customer service is super responsive and thorough in their answers to my questions.