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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in April 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 171-180 out of 1014

HW

Hannah W

08/10/20

4 out of 5

"World’s leading marketing platform"

What do you like best about Act-On? It helps me to build personalized emails effectively. I can manage several marketing campaigns easily. It has enhanced our productivity by bringing us generate more leads and better opportunities. Through Act-on we are easily designing and launching our marketing campaigns. It has user friendly and powerful features which proves this is the excellent marketing automation platform.

AU

Anonymous User

08/05/20

4.5 out of 5

"Very intuitive, easy to use"

What do you like best about Act-On? I love the landing page templates and ease at which it integrates with Salesforce. Our digital campaigns are so easy to manage. I couldn't imagine running our campaigns without it.

AC

Amy C

08/04/20

5 out of 5

"The Engagement Insights We Needed to Improve Across Multiple Areas of Our Business"

What do you like best about Act-On? Servers features of Act-On are up for out ”best” or ”most favorite”...The platform ease of use, the daily insights as reporting as well as our great experiences with customer service really differentiate our experience from other more costly platforms where we overpaid and were under-supported!

AU

Anonymous User

08/04/20

4.5 out of 5

"Incredible customer experience"

What do you like best about Act-On? Act-On is a type of company you don't come across often. With every feature release, brand change, or usability improvement, Act-On never fails to keep the customer top of mind and even reach out to customers for their two cents. While there are many competitors in the space, Act-On's consistent innovation, unmeasurable support team, product training webinars/videos, and overall genuine care for the customer experience bumps them to the top of the list.

JF

Julie F

08/04/20

4.5 out of 5

"Unwavering Commitment to Customer Success"

What do you like best about Act-On? The three main reasons I like Act-On are that it's easy and intuitive, customer support is outstanding, and their account teams are dedicated to customer success. As a small marketing department, we're able to build and execute marketing programs fast and easily. When we need help, the support team responds quickly and sees issues through to resolution. The account team goes above and beyond to understand your goals and make sure you're using the tool to ...

Read more

MD

Michelle D

08/04/20

4 out of 5

"The automation process is a little cumbersome. My team and I created our own work around due to it"

What do you like best about Act-On? I like that the system is a one stop shop when it comes to email, webpages and social media. I can gather all my information in one palce.

AU

Anonymous User

07/23/20

4.5 out of 5

"Broad tool, great staff and support"

What do you like best about Act-On? In addition to the email automation tool's broad features (I'm always learning something new!), their staff and the support they offer are wonderful. I am confident they are helping our emails succeed.

TA

Teodoro A

07/21/20

4.5 out of 5

"Fully Featured Marketing Automation Solution for Right User"

What do you like best about Act-On? We use Dynamics, and integration is very easy to establish. At the same time, we are looking for opportunities to customize additional fields in the integration so that the solution can be easily integrated into many of our current operations.

AU

Anonymous User

07/14/20

0 out of 5

"Seriously. Don't do this to yourself and your company."

What do you like best about Act-On? Email capabilities are ok. The automated programs allow to create workarounds to solve the system's issues. What do you dislike about Act-On?

AU

Anonymous User

07/08/20

3.5 out of 5

"Effective and powerful tool for running marketing jobs conveniently"

What do you like best about Act-On? I am having pleasing experience with Act-on. It has great integration with Salesforce. It helps me in creating high quality emails by using marketing materials efficiently. I feel happy with the availability of insights and matrices via Act-On. This is not only used for marketing automation but we can also use it to track accurate results. It serves multiple purposes in efficient ways.