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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in April 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 161-170 out of 1014

BK

Blanca K

10/27/20

4.5 out of 5

"Marketing through Act-On to boost business."

What do you like best about Act-On? We chose Act-On to strengthen our marketing management and we liked how it has provided positive results by automating important processes of marketing management, email, campaign management, lead ratings/scores, social media marketing, seminar participation, among others, all this through a tool that is easy to use and always attentive to technical support and advice.

RA

Roberto A

10/13/20

3.5 out of 5

"ActOn for email engagement"

What do you like best about Act-On? Not much, truly, but if I have to choose, then I suppose it is that it sends emails. What do you dislike about Act-On?

AU

Anonymous User

09/24/20

4 out of 5

"Act-On Review"

What do you like best about Act-On? Act - On was easy to use and very intuitive. Great way to get our customers to submit surveys on their experience with our services.

LM

Leila M

09/22/20

4 out of 5

"Active and practical marketing automation."

What do you like best about Act-On? Its functions are very effective when handling them, since thanks to them you manage to automate the whole process that entails the marketing in an agile and dynamic way, changing in a drastic way how the whole process of marketing is handled. Its integration process is very agile to manage.

AU

Anonymous User

09/16/20

1 out of 5

"truly the worst crm i've ever used"

What do you like best about Act-On? literally nothing. not 1 redeeming feature What do you dislike about Act-On?

MD

Marta D

08/25/20

4 out of 5

"Email marketing is now very easy"

What do you like best about Act-On? Email marketing was a difficult task for me but it has been resolved by this platform. I highly appreciate this tool for being efficient. There are so many interesting features of Act-On. This smart tool let us maintain our workflow. This robust and versatile tool is enriched with all amazing automation capabilities. Moreover this software let us start automated campaigns effectively.

AU

Anonymous User

08/19/20

4 out of 5

"Great tool for scheduling emails and reporting on campaign results"

What do you like best about Act-On? Easy to use overall and reporting is easy to translate. What do you dislike about Act-On?

DS

Daniel S

08/18/20

5 out of 5

"All-arounder"

What do you like best about Act-On? For us, the most helpful feature, apart from being able to send out lots of emails every day, is the ability to create forms and embed them on our website or a landing page (which we made in Act-On) quickly. We also like the ability to connect Act-On directly to our CRM.

BB

Brain B

08/18/20

4.5 out of 5

"Enjoy the marketing with Act-On"

What do you like best about Act-On? I am satisfied used of Act-On, which has enabled me to boost our productivity by providing us amazing features to carry out the marketing strategies. We feel one step ahead in dealing with our customers because every time when I interact with them, I amaze them with new policies which have been designed via this tool. I am now capable of engaging my audience in much professional way.

AU

Anonymous User

08/14/20

0 out of 5

"Inflexible, Lack of Follow Up and Not Quite Ready for the Big League"

What do you like best about Act-On? I was able to build an email pretty quickly with little knowledge of the system. Reporting would be great if I didn't need to remember to refresh the date range every time I logged in.