Act-On Reviews in April 2025: User Ratings, Pros & Cons

"Robust e-marketing platform"

What do you like best about Act-On? Act-on is an easy to use marketing program from start to finish. Just place your text and images and you have a beautiful campaign in a few easy steps. I also like that they do a great job of listening to feedback. They have an advisory board, and conduct regular surveys to make sure they're staying on track with clients and ahead of trends.

"End-to-end marketing automation flow with great integration capabilities"

What do you like best about Act-On? -The ease of use of their Composer to make beautiful landing pages and emails for customers and prospects -The ability to have all leads from different channels categorized into segments from a Master list and target those segments with email journeys

"Act-On makes e-newsletter mailings a snap"

What do you like best about Act-On? Act-On makes it so easy to send out newsletters to hundreds of targeted emails in our health system. Mailing lists are easy to update and upload. Our talented graphics designers create beautiful newsletters in Act-On, which I join to mailing lists...and off they go!

"Global Marketing Leader"

What do you like best about Act-On? I like best the fast customer service and happy people when you need help with your automated programs. Anytime I've had an issue, everyone has been helpful and they want to make sure you are satisfied when they close out a ticket.

"The intuitive automation platform that let us expand our marketing capabilities"

What do you like best about Act-On? Multiple channels of knowledge, communication and support systems What do you dislike about Act-On?

"I love the support staff at Act-On"

What do you like best about Act-On? The documentation and training is fantastic. The capabilities for list management and segmentation are very robust. What do you dislike about Act-On?

"Does everything we need it to do, and then some"

What do you like best about Act-On? Act-On brings together all the tools we need in a marketing automation platform: email, contact lists and segmentation, lead nurturing and scoring, landing pages, webinars, automated programs, drip campaigns, social media marketing, and account based marketing. It's easy to learn, use, administer and manage. Act-On customer and technical support are second to none, truly best-in-class.

"A platform with easy to use features to achieve basic functionality but also potential to build from"

What do you like best about Act-On? The support team has been a great help around custom set up. I work in a small digital team so to be able to run ideas and best practice set up conversations with act-on professionals has been a huge help.

"It transforms the way I see marketing in a matter of seconds."

What do you like best about Act-On? The program has a lot to give, I have been able to simplify the marketing with an incredible follow up on the most pressing prospects or eventualities. It details information simply and easily in social media automation, advertising and advanced marketing. Act-On keeps me aware of the number of followers or sales at any given time.

"Application that supports quality and definition for marketing."

What do you like best about Act-On? It has mainly been among the most responsive support software I have ever used. I like Act-On because I do a lot of customer analysis, account management or networking platforms. It increases my sales and keeps the customers in full partnership.