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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in April 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 91-100 out of 1014

AU

Anonymous User

11/16/21

4 out of 5

"Act-On has been a great resource to track response and view rates discreetly."

What do you like best about Act-On? The ease of use with the plug in to Outlook. Also my companies ability to customize content with Act-On What do you dislike about Act-On?

AU

Anonymous User

11/11/21

5 out of 5

"Excellent for marketing without hussle"

What do you like best about Act-On? It's marketing automation tool is astounding while it's also very simple interface to use not to mention the cost of marketing is quite doable for small businesses.

AL

Ana L

11/10/21

4.5 out of 5

"Email Marketing Made Easy with Act-On"

What do you like best about Act-On? Friendly user interface. Act-On connect is a huge help. What do you dislike about Act-On?

AU

Anonymous User

11/04/21

4 out of 5

"ActOn in higher Ed"

What do you like best about Act-On? The ease of setting up email campaigns and breaking down audiences! What do you dislike about Act-On?

AU

Anonymous User

11/04/21

4 out of 5

"ActOn in higher Ed"

What do you like best about Act-On? The ease of setting up email campaigns and breaking down audiences! What do you dislike about Act-On?

AU

Anonymous User

11/02/21

4 out of 5

"Balanced Email Platform (And More)"

What do you like best about Act-On? My company only utilizes Act-On for email and web form creation, but for the features we do use, we are happy with the ease and usability of Act-On. I like the versatility of the various scheduling options, as well as how easy it is to manage your contacts via list/segment management. We are also looking to utilize lead scoring and marketing automation in the future, so it's nice to see the Act-On platform has an easy-to-understand user interface for all ...

Read more

AU

Anonymous User

11/02/21

2 out of 5

"Great support, Clunky capabilities"

What do you like best about Act-On? Great support. I like that we have a dedicated account manager that helps with looking over the automation programs on a case-by-case basis.

AU

Anonymous User

11/02/21

2 out of 5

"Great support, Clunky capabilities"

What do you like best about Act-On? Great support. I like that we have a dedicated account manager that helps with looking over the automation programs on a case-by-case basis.

AU

Anonymous User

11/02/21

4 out of 5

"Balanced Email Platform (And More)"

What do you like best about Act-On? My company only utilizes Act-On for email and web form creation, but for the features we do use, we are happy with the ease and usability of Act-On. I like the versatility of the various scheduling options, as well as how easy it is to manage your contacts via list/segment management. We are also looking to utilize lead scoring and marketing automation in the future, so it's nice to see the Act-On platform has an easy-to-understand user interface for all ...

Read more

BG

Brian G

10/27/21

5 out of 5

"Act-On: Easy to Use and Awesome Support"

What do you like best about Act-On? Ease of use and design templates make setting up campaigns easy. When there are questions, the ACT-On Support team is always very helpful. Some of the best support folks that I had worked with.