AB Tasty Reviews in March 2025: User Ratings, Pros & Cons

Easy, Friendly and Reliable !

What do you like best? AB Tasty is a very easy-to-use product ! Including a friendly interface, you can create your A/B Tests or personnalisations in a few clicks for simple or medium business cases. The different steps to create a test are easy to understand : describe, edit, define your target, your traffic modulation. It's really simple to preview your test with your IP before turning it live on your website. The product is quite fast and reliable, no problem using it in 2 years ...

AB Tasty: Best in the Business

What do you like best? Capable, innovative and always dependable. What do you dislike? Not much about AB Tasty that I don't like. Rarely do we experience issues with the personalizations, but when we do their team is super responsive and works with us to resolve them asap. Recommendations to others considering the product Cannot recommend AB Tasty highly enough there's really no downside. What business problems are you solving with the product? What benefits have you realized? Nothing ...

Reasonable alternative to Optimizely

What do you like best? The price is much lower than Optimizely. What do you dislike? The user interface is confusing at times, and it's not as stable on the backend as Optimizely. I wish it automatically tracked clicks on variations once set up, rather than requiring me to manually set up click tracking for each item. I also wish it included heatmaps and reported on overall clicks across my website. Recommendations to others considering the product Pretty good for AB testing. Skip ...

2 words: Happy experience with a smile :)))

What do you like best? The support team is very fast to answer to my request and solve my problems. They give me a new idea and help a lot for making clear objectives to track. I love the plugins for personnalisation who make us to understand the user experience. I love HeatMaps and all the possibilities that the tool give us to make optimisation As a CRO, the tool is not basic there is a lot of possibities that's why we need a lot of used pratique, i think that it's normal. The ...

AB testing platform with an excellent interface

PROS & CONS What are the best aspects of this product? The interface doesn't present much of a difficulty even for first time users. There are also a number of configuration options that mant will find useful such as the multiple filters. Organizing AB tests is ease and well as managing website traffic that is targeted by your AB tests. What aspects are problematic or could work better? There are instances where the invalidation process of the JS cache hamper the update of the AB Tests. ...

Tool easy to use

What do you like best? The editor very user friendly, the plugin librairy and the targeting criterias. The support team is very fast to answer my request and solve my issue. The new features to find test ideas : session recording, heatmaps, Net promoter score. The new plugin is very usefull. What do you dislike? I don't dislike anythink but it could be interesting to go further on personnalisation scenarios. What business problems are you solving with the product? What benefits have ...

Made the right decision

What do you like best? The tool is easy to learn and has a great ux. What do you dislike? It is quite a mighty tool and only as good as we as its users are. We still have a lot to learn to use ab-tasty even better. What business problems are you solving with the product? What benefits have you realized? CRO - UX-Optimization

Efficient tool/ Userfriendly/ Great features

What do you like best? The editor which allows you to set up your tests and website personnalizations is really easy to use even if you dont't have any technical skills ( the plugins library is really useful for that. The fact that you can still easily modify the html and CSS and directly implement your js is convenient beeing able to leave a brainstoming with a few website optmimization hypotheses and launch an ABtest based on those hypotheses in less than 10minutes without any IT ...

Easy tool to work with - great features

What do you like best? The test-results are easily understandable and the way they are displayed makes it very easy to share with the business without having to explain all statistics behind it. What do you dislike? If you go to the editor, it needs a long time to load Recommendations to others considering the product Great possibilities for testing - A/B, mulitvariate, recording, heat maps Easy to work with What business problems are you solving with the product? What benefits have ...

Great A/B test tool with many possibilities

What do you like best? The extensive engagement library which allows me to quickly run test that would otherwise require a lot more resources from our business technology team. What do you dislike? sometimes the tests don't load as fast as I would like, but all tools have that issue. What business problems are you solving with the product? What benefits have you realized? Proving the value of testing before implementing. Some 'great' ideas can have a real negative impact while some ...