AB Tasty Reviews in March 2025: User Ratings, Pros & Cons

A bit of a learning curve

What do you like best? I do like the editor part of the setup experience. The ability to see the changes that you apply to the test pages. What do you dislike? I guess my only dislike is that we have to regenerate the tag after having to save a small change. another that I feel takes a bit of time is not seeing reporting populate instantly. waiting for it to populate can lead to not knowing if it working correctly. I would also like to see more documentation on the e-commerce purchase ...

Easy Setup, Inexpensive For The Same Functionality As More Expensive Platforms

What do you like best? Setting up a test in their editor is pretty easy. If we run into any issues, we contact support or our contact and they are pretty fast at resolving the issue or helping us code it differently. What do you dislike? During the sales period, they said our account person will work with us to develop a structured roadmap, which after a while is still a bit soft. But maybe that's the nature of CRO... Recommendations to others considering the product If you don't have a ...

Best AB Testing Platform I've Used

What do you like best? The broad capabilities of the tool as well as the support from the AB Tasty team. What do you dislike? There is nothing I dislike. Keep up the good work. Recommendations to others considering the product Keep up the great work. It's great to see that your tool is constantly evolving. What business problems are you solving with the product? What benefits have you realized? Business requirements are changing and evolving constantly. Sometimes even after code is ...

So far, so good!

What do you like best? The AB Tasty dashboard is very intuitive and easy to use. The support staff has also been extremely responsive and helpful! What do you dislike? I wish there was a built-in option for day/time targeting. However, we reached out to the team, and they helped us build the custom code for it very quickly. What business problems are you solving with the product? What benefits have you realized? We are figuring out which CTAs, content, and imagery work best for our ...

AB testing platform with an excellent interface

PROS & CONS What are the best aspects of this product? The interface doesn't present much of a difficulty even for first time users. There are also a number of configuration options that mant will find useful such as the multiple filters. Organizing AB tests is ease and well as managing website traffic that is targeted by your AB tests. What aspects are problematic or could work better? There are instances where the invalidation process of the JS cache hamper the update of the AB Tests. ...

AB testing platform with an excellent interface

PROS & CONS What are the best aspects of this product? The interface doesn't present much of a difficulty even for first time users. There are also a number of configuration options that mant will find useful such as the multiple filters. Organizing AB tests is ease and well as managing website traffic that is targeted by your AB tests. What aspects are problematic or could work better? There are instances where the invalidation process of the JS cache hamper the update of the AB Tests. ...

Good functionality, so-so UI/UX

What do you like best? Segmentation is great. You can slice and dice cohorts in simple ways to deliver an A/B test to any specific patient. It's also very easy to manage tests in different environments (test vs Production What do you dislike? The UI is a bit clunky, especially when it comes to managing experiments through environments. Recommendations to others considering the product Definitely try to get a trial setup so you can validate the experience. Documentation, product ...

Interface is pleasant to use

What do you like best? Ease of setting up and moving campaigns between environments What do you dislike? ability to change settings within a test setup What business problems are you solving with the product? What benefits have you realized? testing customer preferences

Very happy customer

What do you like best? AB Tasty has been a wonderful tool for us. Our developer's time is very limited. With AB Tasty the marketing team is able to implement tests themselves, and faster than ever. I've also found my customer service rep to be very responsive and always helpful when I couldn't figure something out on my own. It is powerful and I know it can do even more than what we're using it for. We evaluated a few other point and click AB testing tools and found this one to be the best ...

AB testing platform with an excellent interface

PROS & CONS What are the best aspects of this product? The interface doesn't present much of a difficulty even for first time users. There are also a number of configuration options that mant will find useful such as the multiple filters. Organizing AB tests is ease and well as managing website traffic that is targeted by your AB tests. What aspects are problematic or could work better? There are instances where the invalidation process of the JS cache hamper the update of the AB Tests. ...