What does 'User Experience' mean?

User experience in Customer Identity and Access Management (CIAM) refers to the overall interaction and satisfaction users have when accessing and managing their identities across digital platforms. This feature focuses on providing seamless, secure, and frictionless authentication processes, including single sign-on (SSO), multi-factor authentication (MFA), and social login options. A well-optimized user experience ensures fast, intuitive registration, login, and account recovery processes while maintaining security and compliance with data privacy regulations. By reducing authentication barriers and enhancing personalization, CIAM improves customer engagement and retention. Organizations leveraging strong user experience in CIAM benefit from higher user trust, reduced abandonment rates, and streamlined identity management without compromising security or convenience.