Search
Paid and unpaid techniques on search engines like Google, Bing, and Yahoo are used in search marketing to acquire online presence and traffic. For example, consider the last time you used Google, Yahoo, or Bing to search. Your "search query," which is the word you typed into that small search box, leads to a page that looks like the one below. A SERP, or Search Engine Results Page, is what this page is called. According to numerous studies, the higher you rank in the SERPS, the more likely your website will receive traffic.
