What does 'Reputation Management' mean?

Reputation management refers to the practice of monitoring, influencing, and controlling an individual or company's online reputation. It involves tracking and responding to online reviews, comments, and social media posts in order to maintain a positive image. With the rise of the internet and social media, anyone can easily voice their opinion and share their experiences with others. This has made reputation management an essential practice for businesses and individuals alike. Online reputation plays a crucial role in shaping public perception and can greatly impact customer trust,