What does 'Rank Tracking' mean?

Rank tracking is a crucial feature found in many software programs that are used for search engine optimization (SEO). This feature allows website owners and digital marketers to monitor the performance and position of their website on search engine results pages (SERPs). Using advanced algorithms, rank tracking software continuously scans search engine results for specific keywords or phrases related to the website. It then collects data on the website's position and displays it in an easy-to-understand format. This information gives website owners valuable insights into how