What does 'Preference Management' mean?

Preference management in Customer Identity and Access Management (CIAM) refers to the capability that allows users to control their communication, privacy, and consent settings across digital platforms. This feature enables organizations to collect, store, and manage user preferences related to marketing communications, data sharing, and account settings in compliance with privacy regulations such as GDPR and CCPA. By providing a centralized dashboard for users to update their preferences in real time, preference management enhances user experience, builds trust, and ensures regulatory compliance. It also helps businesses personalize interactions based on user choices while maintaining transparency and reducing the risk of unauthorized data usage. This feature is essential for organizations seeking to offer customized, user-driven digital experiences.