Marketing management is a crucial aspect of any successful business strategy. It involves the planning, implementation, and control of various marketing activities aimed at promoting a product or service and satisfying customers’ needs. With the advancement of technology, marketing management has become more complex and software solutions have emerged to make the process more efficient and effective. One of the key features of marketing management software is its ability to analyze consumer behavior and market trends. This is achieved through data mining and analytics tools that collect and analyze customer data
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