What does 'Lead Enrichment' mean?

Lead enrichment is a powerful software feature that enhances the quality of leads by providing additional information and insights. It adds value to lead generation and conversion efforts by improving lead data accuracy, personalization, and targeting. Through various methods such as data mining, social media tracking, and web scraping, lead enrichment software gathers crucial details about leads, including their job title, role, industry, company size, and contact information. This data is then used to enrich existing lead lists or create new ones, making them