What does 'Geocoding' mean?

Geocoding is a powerful software feature that helps users obtain precise location data by converting a physical address into geographic coordinates. This allows for accurate mapping and analysis of data. Using complex algorithms and mapping databases, geocoding software is able to identify the exact geographic coordinates of a given address. This makes it easier for users to pinpoint locations, such as businesses, landmarks, and even individual addresses. It is especially useful for businesses that need to accurately plot customer addresses for marketing strategies or branch locations.