Enrollment Management
Enrollment management is used in higher education to indicate well-thought-out plans and techniques for shaping an enrollment and meeting objectives. Enrollment management, to put it simply, is an organizational concept and a set of operations that allows educational institutions to have more control over their student enrollments. Marketing, admission policies, retention strategies, and the giving of financial aid are all examples of such practices. To project effective outcomes, data is collected, analyzed, and used to inform strategies and actions. Activities that improve yields measurably are kept and extended, while those that don't are reformed or stopped. In addition, enrollment managers frequently emphasize their competitive efforts to acquire students.
