What does 'Donor Management' mean?

Donor management is a key feature of software designed to assist organizations in effectively managing their relationships with donors. It involves the use of tools and techniques to keep track of donor data, communication, and interactions, with the ultimate goal of improving donor engagement and increasing fundraising success. With donor management, organizations can easily record and maintain detailed information about their donors, including contact information, giving history, interests, and preferences. This information can then be used to create personalized communication and targeted fundraising campaigns. Additionally,