Donor discovery is a powerful feature that helps identify and connect with potential donors for one's organization. It is a vital tool for non-profits and charities, as it streamlines the donation process and helps increase donations from both new and existing donors. Through sophisticated algorithms and data analysis, donor discovery allows organizations to segment and target potential donors based on various factors like demographics, giving history, interests, and affinities. This enables organizations to create personalized and effective fundraising campaigns that resonate with the audience
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