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What does 'Customer Segmentation' mean?

Customer segmentation is a software feature that involves dividing a company's customer base into smaller groups or segments based on various characteristics. These characteristics can include demographic information, purchasing behavior, geographic location, or psychographic information. The purpose of customer segmentation is to better understand and target specific groups of customers, allowing businesses to tailor their products, services, and marketing strategies to meet the unique needs and preferences of each segment. By utilizing customer segmentation, companies are able to identify and prioritize their most valuable customers, as

Software with Customer Segmentation functionality

ProductFree TrialStarting PriceSpot ScoreActions
Zixflow
Zixflow

$19.00, Billed Yearly

8.6Visit Website
Attio
Attio

$29.00, Billed Yearly

8.3Visit Website
Spotler CRM
Spotler CRM

$43.00, Billed Yearly

8.2Visit Website
Initiative CRM - CRM Software
Initiative CRM
-8.1Visit Website
Whatsapp CRM
Whatsapp CRM
-7.9Visit Website
Top Tier CRM
Top Tier CRM

$80.83, Billed Yearly

7.8Visit Website
InsightsCRM
InsightsCRM
-7.7Visit Website
AdOrbit
AdOrbit

$72.00, Billed Yearly

7.2Visit Website
LazyMonkey
LazyMonkey
--Visit Website