Customer Segmentation
Customer segmentation is a software feature that involves dividing a company's customer base into smaller groups or segments based on various characteristics. These characteristics can include demographic information, purchasing behavior, geographic location, or psychographic information. The purpose of customer segmentation is to better understand and target specific groups of customers, allowing businesses to tailor their products, services, and marketing strategies to meet the unique needs and preferences of each segment. By utilizing customer segmentation, companies are able to identify and prioritize their most valuable customers, as