What does 'Customer Identity Management' mean?

Customer Identity Management in Customer Identity and Access Management (CIAM) software refers to the process of securely managing and verifying customer identities across digital platforms. It enables organizations to collect, store, authenticate, and manage customer data, ensuring seamless and secure access to applications and services. This feature includes self-registration, Single Sign-On (SSO), Multi-Factor Authentication (MFA), and identity verification, enhancing security while improving user experience. By integrating with various databases and authentication sources, it helps businesses prevent fraud, comply with data privacy regulations, and deliver personalized interactions. Customer Identity Management ensures that only legitimate users access services while maintaining privacy, trust, and a frictionless digital experience across multiple channels and devices.