What does 'Customer Data Linking' mean?

Customer data linking in Customer Identity and Access Management (CIAM) refers to the process of unifying user information across multiple systems, applications, and touchpoints to create a cohesive customer identity. This feature enables organizations to connect disparate data sources, such as login credentials, purchase history, preferences, and activity logs, ensuring a single, consistent user profile. By leveraging identity resolution techniques, data linking enhances personalization, improves security, and streamlines authentication. It also helps businesses maintain compliance with data privacy regulations by providing a centralized view of user information. Customer data linking is essential for delivering seamless, omnichannel experiences while reducing redundancies and improving identity verification processes across digital platforms.