Bid management is an essential feature of software designed to help businesses manage and optimize their online advertising campaigns. It allows users to strategically bid on keywords or placements in order to drive traffic and boost conversions. With bid management, businesses can set and adjust bids in real time, based on factors such as campaign performance, budget constraints, and competitor activity. This not only helps them stay competitive in the market, but also ensures that they get the best return on investment for their ad spend. One of the key
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