Customer Data Platform (CDP) is a relatively new term. Begun by data marketplaces, it is used to describe their services that allow for the extraction of data from disparate sources and its organisation into a centralised system or customer profile. More data than ever before is pouring in... Read more
Researched and Edited by Rajat Gupta
Last updated: April 2025
Researched and Edited by Rajat Gupta
Last updated: April 2025
Common Features
Audience Builder
Behavior Tracking
Data Source
Data Enrichment
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