Adobe Target Reviews in January 2025: User Ratings, Pros & Cons

Adobe Test & Target is a robust web testing tool

What do you like best? Adobe Test and Target is a great way to test conversion optimization for landing page tests (copy, experience, etc.) What do you dislike? Initial set-up is rarely flawless, so there's always a bit of human back and forth to launch tests. What problems are you solving with the product? What benefits have you realized? We are creating the best web experience for our converting customers. Increasing conversion allows us to deliver additional value to our client.

Great for marketing data

What do you like best? The user interface and different marketing options What do you dislike? It seems to work better on PC rather than MACs What problems are you solving with the product? What benefits have you realized? Being able to use a full array of marketing services including analytics.

Better than most, measurement could be improved

What do you like best? If you are already using Adobe Analytics for your web site optimization tool then you should use Test and Target for your A/B testing. The significance calculation in the reporting UI is very nice and gives you a quick visual if the test reached significance. You can have more than one test running at a time which is nice. What do you dislike? The pricing structure with Mbox calls kinda makes sense but is different than other platforms like Opitmizely. The ...

A quick look at Adobe Target from a data perspective

What do you like best? 1) The best feature in my opinion is the quick implementation of any ideas/wireframes that have already been designed on the platform. 2) It is very easy for non-data/technical users to learn after a few introductory sessions 3) The ability to cross certain things between Target and other products in the Adobe Suites What do you dislike? 1) To take advantage of the full capabilities you have to implement it with SiteCatalyst - implementing the two is not ...

Content targeting experience using Adobe Target with Adobe Experience Manager

What do you like best? We have used Adobe Experience Manager with Adobe Target for content targeting and testing for our managed websites. Target has helped the business stakeholders identify content options most viewed by certain visitor roles. This has provided important inputs in campaign targeting and content placement on the website What do you dislike? Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content ...

Great product, but may be overly robust for certain users

What do you like best? Capability to track very specific things. What do you dislike? Not as user-friendly as Google Content Experiments Recommendations to others considering the product: Very robust, GA may be easier if your needs aren't too intensive. What problems are you solving with the product? What benefits have you realized? Online testing and optimization.

Helpful software

What do you like best? Adobe will be able to look at historical data to make predictions about how changes in the mix of marketing spend will affect overall performance. Adobe’s ability to cover the full “digital marketing lifecycle,” from making ads to managing the campaigns, measuring them, and making money. What do you dislike? Nothing! I like that it's easier for developers to build apps and for marketers to adjust the content without any coding work. What problems are you ...

Target creates the demand for a technical role for Marketing

What do you like best? Because of the popular testing solutions are now moving towards 'drag and drop' type of campaign set up, it moves away from a need to have a technical person in marketing (specifically for optimization). I like how Target would still need a technical role to maintain the tool and it still keeps the demand for a technical person, like myself, within Marketing. What do you dislike? The slow run time of the tool. My company has a lot of mboxes. Target needs to ...

Adobe Target Is My Weapon of Choice

What do you like best? Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which can be deceiving. The product can pull of some advanced statistical modeling to underpin the tests you launch. What do you dislike? The deeper features of Adobe Target can be a bit challenging to learn. The best ...