MarcomCentral

MarcomCentral is my life

What do you like best? Working with my BRM at Marcom is always a pleasure. All interaction I've had with the Marcom team has been positive - they are friendly and easy to talk to. What do you dislike? Learning the software has been a long and challenging process. Because it is so complicated, it is not easy to train another person to be my back up, so I'm essentially the "marcom" person. I spend a lot of time working on templating and adding assets and then having to go back and make ...

Marcom for B2B marketing asset management

What do you like best? The on-boarding team is exceptional! They work hard to make sure that you hit your dates, and make sure that you have what you need to be successful. What do you dislike? The fact that the entire site is not built for mobile, and the lack of REST services. Recommendations to others considering the product From an IT point of view make sure there is a good understanding of the mobile solution. That the APIs match what you expect to need. If you wanting to implement ...

Good overall solution, somewhat cumbersome and dated interface

What do you like best? Bulk upload functionality, ability to store saved content, copyfitted content, logo best-fit scaling. What do you dislike? Too many repetitive steps to deployment, somewhat inflexible. No ability to retain template level settings besides making copies. No direct access to actually "see" and make global changes within templates (insulated by interface layer, must upload new template every time. Recommendations to others considering the product Make sure you walk ...

A Work in Progress

What do you like best? MarcomCentral provides us a one-stop platform for all of our marketing assets which were previously stored on multiple sites hosted by third party vendors, internal company Intranet, Sharepoint pages, etc. We anticipate greater usage of these pre-approved assets by our branch locations once they are centralized for greater visibility and easily accessible. What do you dislike? As we work through our implementation project, the site is looking great - but getting ...

Decent Experience with MarcomCentral

What do you like best? I like the fact that MarcomCentral helps to both expedite and enhance our print and digital collateral production process. It ensures that our fast-paced production needs are met and that the marketing collateral created by our marketing team is professional and on-brand. What do you dislike? I dislike the fact that the templates can be restrictive at times, as well as somewhat glitchy, resulting in longer project turnaround time and the need to entirely redo or ...

Great tool for print automation and custom templating!

What do you like best? Creativity in scripting and javascript, great that you can be given options to really customize user fields in process despite the steps being somewhat laborious. What do you dislike? The interface UX is a bit clunky. Also think documentation needs to be improved upon rather than having to wait for weekly calls with rep. Recommendations to others considering the product Love that team is responsive in filling in gaps or adding to list of future feature ...

GEICO User Experience

What do you like best? This is a user-friendly way to manage the creative options to a program of over 150 individual offices. I like the speed with which I can add and remove products. What do you dislike? Using spreadsheets to bulk upload anything can be a bit time-consuming, especially since the spreadsheet requires I remove any entries I am not making edits to or the sheet is rejected outright. I also wish there was a way to allow users to change their profile information but require ...

Easy implementation tool to maintain access to marketing assets at all times

What do you like best? I like that it provides access to updated marketing assets at any time. With this, the Sales department can locate, customize and quickly distribute the target marketing assets on demand, without sending a request to the Marketing department. What do you dislike? Customizing the software to fit our workflow was one of our most difficult tasks, however, it was not impossible and we were able to implement it successfully. What problems are you solving with the ...

Lots of features but complicated to use

What do you like best? We were able to set up a lot of different forms and processes to meet our needs What do you dislike? Even a few years ago the software seemed dated and in need of updating. Tracking progress was difficult Recommendations to others considering the product If you have a fairly standard process/set of processes, this will work well, but if you have a wide variety of projects ensure it can meet all of their needs before implementing. What business problems are you ...

great concept, middling execution

What do you like best? The concept of the software itself is great -- use JavaScript as a coding framework to customize print products. Most of the time, for fairly simple tasks, it works fine. (I primarily develop templates, I don't deal much with the fulfillment/admin side so I can't speak to that. What do you dislike? The user guides and other documentation need to be kept up-to-date and expanded. There is a huge gap between the basics that are taught in training, and all the fiddly ...