MarcomCentral

MarcomCentral - Flexible and Functional

What do you like best? The MarcomCentral platform allows our company to assign different, oft times overlapping, user groups. This is a tremendous asset because we can present only the documents specific to individual user types - this means they are not overwhelmed with viewing all our content (which is vast and are able to easily drill down to the product or asset needed in the moment. What do you dislike? Our customers notoriously avoid reading the fine print, which is important and ...

One of the Best Creative Asset Management Tools on the Market

What do you like best? One of the biggest frustrations for marketing teams (be they client-side or agency-side is managing creative assets. In fact, this is often something that's glaringly overlooked by most project management platforms (which are often great at tracking resources, but not so great at dealing with file sizes. I've used a ton of different asset/project management systems over the years, and MarcomCentral (the Enterprise Edition version is still one of my favourites. Users ...

Fantastic BRM despite software struggles

What do you like best? We had a rocky start with Marcom. Once we were switched to our new BRM Betsy Pryser things began to brighten. Betsy was able to set us right when we stumbled. She helped us to find work arounds when Marcom did not meet all our needs. She was great at explaining the limitations and how we can get the most out of the system making it work for all our clients not just one department. What do you dislike? We were told Marcom would replace trac as a custom job submittal ...

Marketing Specialist

What do you like best? Simplicity of the portal (easy navigation, search functionality, the ability to have a customizable one-stop shop for all our marketing material across multiple lines of business and the detailed analytics available. What do you dislike? The tree branch menu style. Due to the size of our material inventory, the drop-down can go off the page view and if you accidentally move the mouse too fast or incorrectly, the entire menu closes making you have to start over ...

Powerful product once you pass the learning curve

What do you like best? The flexibility of the product. We began using MarcomCentral Enterprise Edition in a very limited capacity however as we got more comfortable with the software, we realized it's full potential. What do you dislike? Usability of the administration module. This is a symptom of the flexibility described above. Because there are so many options, and configurations, there is a high learning curve to master the product and it's full capability/potential. The only way to ...

Marcom makes marketing for our company easier!

What do you like best? It is easy for our clients to access and create their own marketing, and the support staff is excellent at helping us with creative solutions for our needs. What do you dislike? Sometimes the system is a little clunky to use, for example the templates don't populate in real-time which sometimes frustrates our users. Recommendations to others considering the product I would absolutely recommend MarcomCentral as a solution to marketing needs, especially if you have ...

Great product with great features.

What do you like best? I like the continuous improvements that Marcomcentral makes to it's products. They listen to their customers and strive to give them what they are looking for. What do you dislike? I dislike the costs and how costs are distributed. Some of the amazing features come with a hefty price tag and working for a nonprofit those features are often out of our reach. Recommendations to others considering the product I recommend. What business problems are you solving with ...

Very pleased with Marcom for hospital brand management system

What do you like best? I love that the system is pretty flexible, so we were able to create a system that works exactly the way our organization needs it to. It's really helped get everyone on board with our new brand! We also like that we were able to add links to other brand-related websites (like our logo wear store and marketing project request form into our Marcom site. The custom templates are also an excellent solution to our employees making their own materials. It's also been nice ...

Great tool for marketing assets management

What do you like best? Great tool to manage marketing assets, but the best of it is the excellent customer and technical support. The availability to customize assets has been vital to streamline assets distribution and to help the organization to keep on brand. What do you dislike? 2 main limitations: creating direct links to products has not been possible and responsive site has not been possible. Our portal continues using flash to preview products, and it has not been possible to ...

Marcom Central at ALA

What do you like best? I really like how I can quickly find our graphic assets and download. Sometimes I use a different computer and do not have access to some design files saved on our servers. This is a great solution. What do you dislike? It is a little tough to create graphics that are customizable for our field to use. This feature hasn't really taken off in our company and I believe it is an opportunity missed. What business problems are you solving with the product? What benefits ...