Aritic PinPoint

Not at all good for a B2B small and medium enterprise

What do you like best? We liked the push notification campaign building that we clubbed with our email and social campaigns. Also, Facebook custom ad audience sync is good. What do you dislike? It says it is designed for enterprise but honestly, it is not. It is very complicated and too much advanced to suit our needs. We did a few campaigns but then we did not find most of the features applicable to our needs. Recommendations to others considering the product: I will say ...

Not at all good for a B2B small and medium enterprise

What do you like best? We liked the push notification campaign building that we clubbed with our email and social campaigns. Also, Facebook custom ad audience sync is good. What do you dislike? It says it is designed for enterprise but honestly, it is not. It is very complicated and too much advanced to suit our needs. We did a few campaigns but then we did not find most of the features applicable to our needs. Recommendations to others considering the product: I will say this ...

Easy drag and drop template builders are a winner

What do you like best? Aritic PinPoint has simple template builders. All you need to do is drag and drop the elements into the builder and customize your campaign template. Be it emails or landing pages or SMS or social media campaigns, the template builders or "studios" as they say it in the tool, are amazing. It is neat and organized and you will find everything at an easy access. What do you dislike? I found the customer support team to be a little laid-back. I had to connect four ...

Account-based marketing is damn amazing

What do you like best? As an agency catering to enterprise clients, Account-based marketing is something that we thrive on. Aritic PinPoint's account-based scoring has helped us in delivering relevant campaigns to our clients. We identified the most prefered channel for communication, and was available for any tuchpoint. We have our accounts grouped properly which helps us in running relevant campaigns and tracking the progress of each account. Since each account has more than 2 ...

SEO and Competitor tracking is very very useful

What do you like best? I can monitor my competitors and their SEO strategies. I can do keyword analysis based on competitor research. Along with that, I am also tracking my backlinks, my Google rank out of 100 by tracking my website page speed score. I am also monitoring my mobile and desktop versions to understand my page score real-time. Add to this, I am also able to analze my MOZ rank with Aritic PinPoint. What do you dislike? Nothing as of now. Each feature is very minute and ...

Human-approach to lead nurturing is done right in Aritic PinPoint

What do you like best? We are using Progressive profiling in our lead nurturing strategy and believe me, it has worked so well for us. We have forms that are behavior-based and smartly designed that make our visitors stay, and get converted What do you dislike? As of now, we are satisfied with the tool and its huge feature-list, although we haven't impelemented every single feature as of yet. Recommendations to others considering the product: If you are looking for a marketing ...

Detailed reports are the key to success afterall

What do you like best? The reports and analytics are by far the best I've seen and used. They are behavior-based, real-time and valuable insights that helps in designing automation campaigns better. What do you dislike? The campaign builder may look a little intimidating if you are not aware of what "conditions" to add or what "decisions" to tag while building it. I will suggest going over their help docs for those who find it confusing. Recommendations to others considering the ...

Comprehensive tool with equally comprehensive help docs

What do you like best? The tool may seem overwhelming when you start for the first time but their help docs will save you. Each feature is explained with images and real-time videos. What do you dislike? Very comprehensive in nature. A beginner will not be able to handle this. Aritic PinPoint is probably more suitable for experience marketers who know what they are doing Recommendations to others considering the product: I will recommend it to those who do advanced automation ...

Email Deliverability

What do you like best? This helps increase our email deliverability ensuring our emails get delivered to our prospects on time. This has increased our marketing ROI. It has a nice user interface and their customer support is nice. We have improved lead generation and increased business revenue since our messages are seen on time by our prospect. It's a nice marketing tool. Its analytics gives detailed reports for visualization. What do you dislike? Nothing to dislike, the solution is ...

Power-packed comprehensive marketing automation tool

PROS & CONS What are the best aspects of this product? Aritic PinPoint is an absolute powerhouse when it comes to customer tracking and anonymous visitor nurturing. I use Aritic PinPoint to nurture my anonymous visitors and convert them into leads. Their retargeting ad system is superb and works really well when you are trying to do only inbound marketing. The kiosk mode nurturing is also a great addition when you don't want to use cookies to track user behavior. What aspects are ...