Upland Adestra Reviews in January 2025: User Ratings, Pros & Cons

Makes complexity approachable without limiting data capabilities.

What do you like best? The customer service. The software architecture. The thorough documentation. Integration capabilities. Macro and micro features are amazing when you want to see the forest from above the trees or if you need to get granular down to the seed of the pinecone. What do you dislike? The list structure and list management is different than other platforms I've used. Instead of sending to containers of subscribers, you need to realize that you can send to specific ...

They take care of you

What do you like best? We are new to the platform. Could not have a more friendly and helpful on-boarding experience. What do you dislike? We are in the implementing stages and building our campaigns. So far we have not encountered any issues. What problems are you solving with the product? What benefits have you realized? combining our various EDM accounts under 1 roof

Great product, great team

What do you like best? Best support in the biz. We switched over because they're well-known for their client support. What do you dislike? I don't know that I can think of anything... What problems are you solving with the product? What benefits have you realized? We were in the process of renegotiating our contract with the ESP that we were using when we started talking to Adestra. They met us in a fair place on price but more, when they demonstrated their product, they ...

A complete full featured email marketing platform

What do you like best? Having a marketing platform that has all the bells and whistles which accepts a wide variety of files types and has lots of templates tweaks that are possible is key and saves lots of time. What do you dislike? The platform is user friendly, but just another platform to learn and become efficient with. What problems are you solving with the product? What benefits have you realized? The robust reports are always insightful into seeing which campaigns ...

Adestra's platform is simple and user-friendly, yet delivers exactly what we need.

What do you like best? The chat feature is great. It offers a wonderful alternative while working on time-sensitive projects that require real-time support vs. email. Even for the largest of lists, campaigns are delivered quickly and efficiently and the analytic piece has proven very easy to integrate from our developer's perspective. What do you dislike? I think the aesthetics of the platform sometimes leave a bit to be desired, but that is merely a personal opinion. The EDM ...

What you see is what you get! No hidden fees. Great customer service

What do you like best? Customer service is the best I've encountered. They are polite and attentive and always available. Having just gotten started with MessageFocus, I've had a ton of questions and they are available immediately on live chat or email me back usually within 30 minutes. The ability to see the screen I'm working with and help troubleshoot exactly what i'm trying to do makes it that much quicker to resolve. Everything they've demo'd for us on functionality has been ...

The Adestra platform is reliable, strategic, and organizational.

What do you like best? Two major perks are the streamlined on-boarding and the dependability of the online chat support. On-boarding new clients is effortless and provides the luxury of creating custom domain authentications via the interface. Also, if a user needs some quick guidance or tips, the online chat support is there to assist. What do you dislike? Building filters to search for certain subscriber groups can be a bit challenging at times and tricky to understand, but with ...

Adestra Offers a Full-Featured Platform for Email Marketing, and Excellent Support

What do you like best? Adestra offers some unique features for reporting and tracking that have proved useful. More important to us is the platform's focus on improving customer best-practices and facilitating that process. The filters and dynamic list features are incredibly useful for complex segmentation - and the marketing automation and conversion tracking features are also very useful additions. The company's Deliverability Management folks are also very knowledgable and ...

Great platform and even better customer service

What do you like best? Adestra is a feature packed and has a user friendly UI. Great testing options for campaigns as well as automation. Their new template builder makes it easy for clients to create great looking templates with no coding required. Reporting is great as is their new deliverability reports. What do you dislike? What's not to like? Their weakest point was their template editor but since the roll out of their new editor it's great. Recommendations to others ...

Great system

What do you like best? Ease of use (as a non-developer I only know basic HTML), great reporting What do you dislike? Some of the navigation can be a bit clunky What problems are you solving with the product? What benefits have you realized? Segmentation and scheduling of campaigns