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8.6

Spot Score

Upland Adestra - Marketing Automation Software

Upland Adestra Reviews in January 2025: User Ratings, Pros & Cons

Boost your marketing strategy and convert leads faster.

4.4

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Upland Adestra offers custom pricing plan

Upland Adestra Reviews & Ratings

4.4

Very Good

Based on 146 ratings & 71 reviews

Rating Distribution

Excellent

(50)

Very Good

(18)

Good

(3)

Poor

(0)

Terible

(0)

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Showing 21-30 out of 71

MD

Mick D

08/18/17

4.5 out of 5

Great service, always developing

What do you like best? Many cloud services say they put customers first but very few actually live up to the claim. Adestra is the exception with excellent, knowledgable, speedy customer service. What do you dislike? Quotes for development and design seem high, at least too high for my some of my clients! Recommendations to others considering the product: Do the on boarding. What problems are you solving with the product? What benefits have you realized? ...

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PM

Paul M

08/17/17

4.5 out of 5

I use it everywhere I go

What do you like best? The customer support is excellent which is the most important thing in any ESP because it means that you can overcome anything else. The email editor and the reporting are both super intuitive which is why I brought Adestra in when I joined Prospect. This is the third organisation I have been at that has invested in Adestra because it is such an upgrade on the in-house, bespoke or smaller off-the-shelf platforms they were using. What do you dislike? There are ...

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UI

User in Marketing and Advertising

08/17/17

4 out of 5

Adestra Offers Top Notch Support and Services

What do you like best? Adestra is user friendly and is easy to learn. The email creation flow is great; it guides you through each step from start to finish without having to navigate to different areas of the user-interface. The best thing about Adestra is their personnel. They provide great support with nice people and quick turnarounds. Colin our account manager is always quick to respond and help. What do you dislike? We use an agency model with many account. It would be great ...

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BT

becky t

08/17/17

4 out of 5

Very powerful platform, with abundance of support

What do you like best? I am always impressed by the account managers support, who never hesitate to assist me in day to day queries and on boarding big clients. They are very competent and attentive which is a big help in the agency field when going to another person really helps take the weight off queries. The functionality on Adestra is great, with its multi level platform ensuring that our clients can navigate around the system with organisational ease. I enjoy the conferences and ...

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UI

User in Marketing and Advertising

08/16/17

5 out of 5

Adestra platform

What do you like best? The platform is a robust tool and I appreciate how simple and fluid it is to navigate within features. What do you dislike? I have no dislikes about the Adestra platform. What problems are you solving with the product? What benefits have you realized? Adestra's support and deliverability team provide excellent assistance.

RM

Ronald M

08/16/17

5 out of 5

Power Platform with the Best Email Editor in the Market

What do you like best? Adestra is part of our portfolio of marketing platforms we bring to and implement in the association market. It's one of our leading email marketing tools because of its ease of use, powerful email editor, unique account structure, deep feature set and visual automation program builder. The Adestra email editor not only allows a non-technical person to build out complex responsive layouts with no knowledge of HTML, it also allows your marketing and ...

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UI

User in Computer Software

08/16/17

5 out of 5

Adestra Review

What do you like best? The chat function on Adestra is wonderful, the responsiveness and help never fall short. What do you dislike? One update i could see being helpful is when sending an a/b test there is no way to generate a live report link for the test, only for the mailing as a whole. What problems are you solving with the product? What benefits have you realized? Reporting streamlining, as well as a well rounded email deployment tool.

CG

Chirag G

08/15/17

5 out of 5

General Account Management support and implementation of APB

What do you like best? The level of support has been amazing and Alex has been on hand for our queries in quick time. We use Adestra both for ourselves and as a prefered partner for our own clients, therefore, it is important that we have clear and timely communications when required. We recently implemented the Automated Programme Builder for one of our clients and this involved our client having to hop between and being able to understand 2 systems (both ourselves and Adestra). ...

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JG

Jeff G

08/15/17

5 out of 5

Adestra is the best platform we have seen since Salesforce Marketing Cloud

What do you like best? The platform contains all the bells and whistles we relied on when using Salesforce. Since switching we are learing that the platform has much more to offer than some of the other Marketing Cloud platforms including IBM, Oracle and Adobe. Best part of the tool is the support. Real people, in country, on the phone, chat or email. They get an A+++ for that one! What do you dislike? Platform has a learning curve to it. Lots of features, they should come up ...

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MA

Marc A

08/15/17

4 out of 5

Robust platform with the ability to automate and optimize email campaigns

What do you like best? It's easy to create filters to segment your data into groups of users to target with personalized campaigns. The API integration makes it easy to continuously add new users to campaigns and the automation programs allow you to easily start and stop campaigns as needed. Robust reporting makes it easy to analyze results. What do you dislike? Although AB testing is easy with this platform it does not include the statistical significance of the test results so I ...

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