Upland Adestra Reviews in January 2025: User Ratings, Pros & Cons

Customer service exceeded expectations

What do you like best? Customer service is unrivalled. I've had a great account manager and the help of a support team who really know their stuff and are always happy to help. What do you dislike? There's nothing to dislike so far. There's nothing to dislike so far. What problems are you solving with the product? What benefits have you realized? We've automated some of our email campaigns, which has helped to streamline our communications and to nurture relationships with ...

Powerful ESP

What do you like best? Great customer support Knowledgeable staff on best practices Can empty email lists Can upload unsubscribe lists What do you dislike? I have not found anything yet that I dislike about Adestra What problems are you solving with the product? What benefits have you realized? We partner with Adestra

Highly Recommended!

What do you like best? There are many things that I LOVE about Adestra: 1. Great product - Does what I want 2. Easy to use 3. Fantastic help and support - always quick to reply with detailed information. 4. Useful blogs and webinars What do you dislike? Deliverability tab hasn't always worked for me in the past. Recommendations to others considering the product: I strongly recommend working with Adestra. The amount of help and support they provide is ...

Ease of setting up automation programs saves valuable time

What do you like best? The Automation Program Builder has been fantastic for us as it has saved us a lot of time where automated campaigns are concerned. The visual element of the APB has been really useful when creating campaigns and series as it allows us to see which contacts will receive a campaign and at what point in their life cycle. We have seen lots of success using the ATB as it has freed up time to allow us to work on optimizing other campaigns. Also the support team are ...

Account Team/Support is Second to None

What do you like best? MessageFocus certainly meets our needs, but the Adestra team is what sets this company apart. Our users have glowing praise for the Support team, and the Account team have worked tirelessly to understand our needs (and our quirks). They've truly gone above and beyond to ensure that we get the most out of the platform. What do you dislike? We had some hiccups during our account setup, with data requirements not being fully understood. Together, we found an ...

Powerful system that makes delivering successful automation campaigns easy

What do you like best? Very easy to set up a basic MAP and even easier to add layers and visualise potential new paths and outcomes. Support are fantastic, account management is dedicated to supporting our teams with finding solutions and coming up with new ideas . What do you dislike? The way Email editor modules work is not standardised. As I work across a multitude of different Workspaces, I would prefer my efforts to not be spend trying to figure out how a particular version of ...

Intuitive for new users!

What do you like best? I like how simple Adestra makes it to move from page to page. It's easy to jump in and out of tasks, save changes, and revisit items you may have left unfinished. They do a really good job of segmenting between email reach outs. Process is very streamlined, and easy to repeat once walked through. What do you dislike? I wish there was a way to see the email reach out as receiver sees it, with full data on click rates so you could visualize the progression ...

Adestra Email Service

What do you like best? The support is amazing and that is an area my team and clients simply love whenever I ask how is it going. Also very powerful for targeted messaging. What do you dislike? Not much. Like anything you need to spend time making sure you get process flow down. Recommendations to others considering the product: Switch to Adestra What problems are you solving with the product? What benefits have you realized? Improved delivery of promotional emails. ...

Custom front end UI and API integration with Message Focus

What do you like best? Customer support is excellent - the best we've seen in this industry. What do you dislike? Given the nature of how we private label Message Focus into our own custom UI, we'd like a bit more customization when it comes to URLs and user access settings within Message Focus. Recommendations to others considering the product: Excellent choice! We are super satisfied. What problems are you solving with the product? What benefits have you realized? ...

A very comprehensive system that delivers results

What do you like best? We've used Adestra for email marketing for some time now and in the last year we have focused on mailing automation - often with triggered, personalised or interactive elements. We are very happy with the results, on several levels. Firstly, the automated programs have clearly boosted our open and click rates. Secondly, automation makes our day-to-day mailing workload more manageable. Finally, it's helped us spot further possibilities for new campaigns, which we ...