Upland Adestra Reviews in January 2025: User Ratings, Pros & Cons

Adestra: Email Marketing for Growing Businesses

Stable email platform, but support needs work

What do you like best? Reliable SaaS based email marketing platform, with enterprise grade features, maintained well. What do you dislike? CPM high, support has suffered significantly since Adestra was acquired by Upland. Proactive platform issue notification needs work. API can be slow to respond. Account management is very poor in our experience. Recommendations to others considering the product: watch out for overage charges in contract term What problems are you ...

Adestra

What do you like best? I think its pretty easy to use. I never used an email program like this so I had to learn from scratch. I found it pretty self explanatory to complete the general email requirements. Customizing is fairly easy as well and their service team is quick to answer. What do you dislike? I don't like the way the layout is set up. I wish some things were easy to find and there is a huge lag when switching through certain pages. Recommendations to others ...

Gets the job done, but lacking in features / integration

What do you like best? The templates in Adestra are fairly easy to use and manipulate once you have them setup. This keeps emails uniform while still allowing creativity and customization without needing HTML knowledge and skills. The support team is helpful. What do you dislike? Adestra reports are not easily manipulated and exported for further analysis. There is no way to compare campaigns. Exporting options are limited and sometimes require a page by page look at the list. ...

Targeted Email Marketing Solutions, But a Bit Complex

What do you like best? I use Adestra to send out e-newsletters to a subscriber database. As a magazine editor, my favorite thing about Adestra is that it allows me to easily edit the HTML within the newsletter and adjust the preview text that readers see. What do you dislike? Adestra is a bit complex. Figuring out how to use all of the special features takes time and training. However, their customer service is top notch and has always helped me very quickly if I ran into a ...

Adestra is an Exceptional ESP!

What do you like best? On behalf of BrightWave, I'd like to thank Immanuel, Colin, and Erik for the tremendous effort they've put into ensuring our account is firing on all cylinders. As an customer-centric email agency, our goal is to provide top level service to our clientele, and the Adestra team has mirrored those efforts in their dealings with our team. In my nearly 10 years of digital marketing experience, this has been the single best support team I've had the pleasure of ...

Effective

What do you like best? I like that I can set up an automation where email sends will be filtered and sent out at a future point in time without having to manually update the filter before sending. What do you dislike? I wish there was a good way for me to keep my workspace neat by deleting past campaigns. I also wish there was a good way to permanently delete lists. What problems are you solving with the product? What benefits have you realized? It allows me to efficiently ...

Reasonably robust email marketing platform with good analytics

What do you like best? Adestra combines a comprehensive email campaign builder with a step-by-step checker that is better than many of it competitors. It’s a strong midweight solution for managing large lists with comprehensive analytics. What do you dislike? The user interface is not the most intuitive and is less “quick-play” than MailChimp. I’m also not clear on the integration capabilities with larger platforms such as Salesforce or Shopify. What problems are you ...

User friendly email marketing automation

What do you like best? Adestra is easy to use and flexible. It can handle the essential functions of a standard class enterprise ESP. By far has one of the cleanest UI's. What do you dislike? Adestra can lack some of the more advanced or complex lifecycle functionality found in a Marketo or SFMC. Ideal for finance industries not so much for e-commerce Recommendations to others considering the product: For most verticals, Adestra provides a solid platform to execute ...

Great platform and even better team

What do you like best? Adestra have been a true partner to us as we've grown as a business. The account management team have continued to help us to define our CRM strategy, culminating with us winning an award at the Engagement & Loyalty Awards, something we couldn't have done on our own. On top of the their support team, whether via live chat or email, is possibly the best I've dealt with. What do you dislike? More of an area of development, rather than an actual dislike, but ...