Tealium AudienceStream CDP Reviews in January 2025: User Ratings, Pros & Cons

Connect ALL Your Data Sources

What do you like best? AudienceStream enables us to bring in our customer data from ALL sources, online and offline. This helps us build richer customer profiles to support audience segmentation and targeting. What do you dislike? Would be great to have more visualization tools and custom dashboards in the platform for quick views of identified audiences and behaviors vs having to rely on 3rd party analytics tools. Recommendations to others considering the product: Determine ...

Was once cutting edge, but is starting to fall behind to the competition.

What do you like best? The ability to act on real time data on thousands of users to downstream vendors. What do you dislike? The lack of data enrichments that you can do. Everything is based on wizard based enrichments that only touch the basics of what you might want to do. You're mainly forced to update the data in TiQ and send the pre-enriched value into AudienceStream to avoid the frustration of that UI and lack of capabilities. I wish there was an integration between ...

Great software but made inflexible

What do you like best? I do like some of the features of AudienceStream, we are a media company and it helps us out in creating different user experiences each time a customer returns back to the site What do you dislike? the inflexibility of making changes to support client's software architecture Recommendations to others considering the product: Make it flexible for users to make changes What problems are you solving with the product? What benefits have you realized? I ...