Tealium AudienceStream CDP Reviews in January 2025: User Ratings, Pros & Cons

The more we use the product, the more we find new feature to use

What do you like best? The flexibility to create and modify features and configurations easily in real-time. What do you dislike? Higher than expected error rates and data loss via firehose connectors; no QA environment to test new integrations. Recommendations to others considering the product: Solid platform, accountable partner. What problems are you solving with the product? What benefits have you realized? Connector integrations in place of in-app SDKs resulting in ...

Tealium UDH is Integral to Gap Inc Data Collection & Governance

What do you like best? We now use all products in the Tealium Universal Data Hub. It's incredibly powerful to manage data collection and syndication from our web properties in one central tech solution. With Tealium, we have standardized the data layer across all Gap Inc brands, centralized tag management with iQ, enabled robust on-site personalization and external marketing with AudienceStream, reached global compliance goals with Consent Manager, streamed data to our internal Data ...

Audience Stream is an AMAZING CDP, but it takes work

What do you like best? I love that I can do pretty much anything with AudienceStream. It's a very flexible tool that can bend to meet pretty much any use case using web data. What do you dislike? AudienceStream can be difficult to use. It is def. more a data developer toolset than a marketer toolset, but a techy marketer could get the job done. Recommendations to others considering the product: The truth is, any CDP you choose will not be a silver bullet. It takes a lot of ...

Great Flexibility, Good Connectivity

What do you like best? The ways I can define my own attributes and enhance my incoming data. It has a lot of data types that you can map. I really like the rules you can create to map incoming data to plain english descriptors so that many different users can benefit from the enrichments. What do you dislike? Lack of connection to Adobe services for email events. The current connector to ACS uses an older way of connecting to Adobe's API and it hasn't been useful to us. The ...

New user

What do you like best? Very powerful, can link to many different platform and softwares. Neat Ul What do you dislike? No AI, have to write JavaScript. Very manual sometimes. Plan to integrate with sitespect to do some ab test What problems are you solving with the product? What benefits have you realized? Email segmentation

Really good, limited use so far

What do you like best? Easy to navigate and gather customer insights What do you dislike? Can be slow and requires time to become familiar with terms What problems are you solving with the product? What benefits have you realized? Ability to see customers activity

Love that personalisation

What do you like best? We love the ability to segment customers in real time to maximise our marketing presence offsite and enhance our customers journey onsite. It has great connectors and flexibility to customise our own What do you dislike? Sometimes connectors can be a bit basic and require customisation to be used properly and maximise match rates What problems are you solving with the product? What benefits have you realized? Ability to exclude certain audiences from ...

Works well but manual to build complex audiences

What do you like best? The different audiences segmentation options, discipline, subdiscipline, company etc. It allows me to build more nuanced audiences that krux. What do you dislike? There is no boolean search string option available to different job titles must be inputted manually. Recommendations to others considering the product: It is for detail-oriented people! What problems are you solving with the product? What benefits have you realized? I am able to use ...

Great product that has to be marketed better!

What do you like best? Tealium AudienceStream is a great product from a technological standpoint and definitely a pioneer in its space. What do you dislike? Tealium AudienceStream value proposition is not very appropriately communicated, it's not very easy to explain to customers. What problems are you solving with the product? What benefits have you realized? Tealium AS helps our customers to unify their data and work from a people-based marketing approach.

TEALIUM for customer based marketing

What do you like best? It enables us to give our customers the relevant experience they expect What do you dislike? Currently I cannot find anything which is negative to me What problems are you solving with the product? What benefits have you realized? TEALIUM delivers an easy and very flexible way of building audiences