Tealium AudienceStream CDP Reviews in January 2025: User Ratings, Pros & Cons

Tealium allows brands to leverage the power of its known customer asset.

What do you like best? Being able to create actionable audiences based on valuable behaviours means that investment in CX and customer data experiences can be capitalised in an ever increasing number of ways. What do you dislike? There is a steep learning curve which can spook clients that don’t quite have the internal sophistication to leverage it and they can sometimes resent having to invest in skilled implementors on top of the platform fees in order to get the most out of it. ...

Advanced user experiences

What do you like best? Once it has been integrated, constant re-integrations every time there is a tech change What do you dislike? It ids tricky to preview changes without releasing straight to live What problems are you solving with the product? What benefits have you realized? Joining up data silos and activating the rich data thatwas not used before

Very easy to use

What do you like best? Clear UI, all the features you would expect and well integrated with most other tools we use. What do you dislike? Integration with Appnexus is not finished yet. This is essential for us. What problems are you solving with the product? What benefits have you realized? Identifying and segmenting audiences.

Smooth Onboard - Boundless Potential

What do you like best? We recently onboarded as a customer and have enjoyed a professionaland well informed engagement to date. Designand Planning meetings were well attended by appropriately skilled staff and our use cases were analysed and turned around promptly. We have only just scratched the surface the product but even within a matter of weeks we have surfaced not only valuable customer insight but also identified key areas where our own data layer would benefit from enhancement. ...

Having a 360 consumer is great stitching not so much

What do you like best? Being able to create attributes using an intense logic with tally's etc helps us to utilize the full potential of our data. What do you dislike? Having no ability to remove a stitch causes issues for us in the GDPR field, we would like to be able to make logic when to stitch and when not to stitch but also to remove only portions of the data in stitched profile. What problems are you solving with the product? What benefits have you realized? The CDP is an ...

Great facilitator

What do you like best? it enables me to trigger great experiences based on real-time data What do you dislike? so far so good I guess (apparently I have to write something here) Recommendations to others considering the product: Try it What problems are you solving with the product? What benefits have you realized? Identifying users (kown and unkown) and taregting them accordingly

AS review

What do you like best? AS has been helpful to build our marketing leads. Segmentation and data enrichment has been the main features we are using. What do you dislike? Real time data or missing data have been some dislikes but we have been working closey with our tealium counterparts to fix this. What problems are you solving with the product? What benefits have you realized? We are trying to build marketing leads for this.

Exciting Possibilities with TAS

What do you like best? We've just scratched the surface with our implementation of AudienceStream so far. The more the team digs into, the more we see the possibilities. Looking forward to crafting additional use cases and seeing the ROI from the tool flourish. What do you dislike? It's definitely more technical than originally anticipated and we're now realized that we'll need to pull in more technical resources to support our usage of it. Recommendations to others considering the ...

Great tool for live market segmentation

What do you like best? Create badges based on certain customer profiles for purpose of retargeting. What do you dislike? It takes a while to learn the platform but sufficient training available on the platform. What problems are you solving with the product? What benefits have you realized? We use it for retargeting campaigns. It has allowed us with customized targeting of the customers as well as prospects.

Real, useful results

What do you like best? It may not be the case for everyone, but I like that it integrate well with TealiumIq and is additive and not just complementary. What do you dislike? There's a lot of capability so that can be a little overwhelming at first Recommendations to others considering the product: Know what you want to do. Really know what you want to do. It will help you focus on what you want to accomplish. What problems are you solving with the product? What benefits have ...