Tealium AudienceStream CDP Reviews in January 2025: User Ratings, Pros & Cons

AudienceStream - Vendor Agnostic CDP

What do you like best? The number of connectors and uniformity of our own datasets, which can be leveraged across our various vendors we use. The customization and flexibility of the CDP allows us to use it for multiple use cases including pushing visitor data to the client browser side, and enhancing profiles for re-targeting. What do you dislike? The organization of badges and grouping can be confusing as you start to scale your use cases and audiences. What problems are you ...

An awesome insight into Audience Analytics

What do you like best? The intuitive dashboard which displays all the relevant information pertaining to your particular market. What do you dislike? There are almost TOO many options. While information is great some of the information needs to be sorted effectively so that more time isn't wasted choosing options and filters. Recommendations to others considering the product: Tealium is a great software if you're wanting to step into the realm of mass data analytics and the ...

Advanced audience segmentation capabilities

What do you like best? It's very easy to set up audience enrichment and segments within the platform. There are many connectors with other platforms to facilitate flow of data without engineering required. What do you dislike? I don't have any particular dislikes for the platform What problems are you solving with the product? What benefits have you realized? Connecting audience behavior to campaigns and customer management operational systems.

Great Tool..bit of a learning curve..

What do you like best? We have been able to use audiencestream to setup email automation. We have seen massive lift with just this one channel on only a few brands and we are excited to use this to build more audience to reach users on other channels... What do you dislike? however, when using this... its not the most straight forward thing to setup... highly suggest getting into a training bootcamp with Tealium to go over how to start using Audiencestream... we were never really ...

Great Support

What do you like best? The support team for the product has been excellent. Several of our current vendor partners were not supported by the platform but the Tealium team went above and beyond to make it work. What do you dislike? One of our vendors launched a similar application and discontinued support of this product. It has been a constant struggle to keep it functioning correctly in their ecosystem. Recommendations to others considering the product: I would advise either ...

Audience Stream - Simplified Connection

What do you like best? The Audience Stream capability is something that other Tag Managers don't offer. It makes engineering the connection of sharing first party data with other media platforms much simpler as there is a direct integration with the data layer that has already been built on our web and mobile apps. What do you dislike? It's not quite a full DMP, which isn't entirely needed but the marketplace capabilities of adding additional audiences would help streamline even ...

Strong platform, perhaps too complicated for average marketing team

What do you like best? Agnostic platform, easy to connect to most platforms, and keeps fairly updated. (Could be a bit quicker in keeping up with all of Facebook's constant updates). Should have a dedicated team What do you dislike? Less marketer friendly UI, no clear audience sizes, analysis features (overlap analysis, match rate) that DMPs currently have. Recommendations to others considering the product: Have a strong team dedicated and ready to keep attributes and audiences ...

Mind expanding din

What do you like best? Turning data into information and then taking action What do you dislike? Search function could be better. The global nav is too broad What problems are you solving with the product? What benefits have you realized? Having our platforms talk to each other

Audience stream is GREAT!

What do you like best? Simple to set up in Tealium and is completely real time. What do you dislike? Did take awhile to integrate all the data points and build the events Recommendations to others considering the product: Give it a shot What problems are you solving with the product? What benefits have you realized? Creating real time personalisation

An audience with audience stream

What do you like best? I love how we can take our customers on a wonderful journey with this product What do you dislike? It’s a journey to set it up - it’s not as easy as I thought it would be Recommendations to others considering the product: Understand it may not be as simple as first hoped to set up but once in use the possibilities are endless What problems are you solving with the product? What benefits have you realized? We can reduce churn within our business