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8.8

Spot Score

Tealium AudienceStream CDP - Customer Data Platform (CDP)

Tealium AudienceStream CDP Reviews in January 2025: User Ratings, Pros & Cons

Uncover, Engage, Measure: Audience Intelligence Simplified.

4.4

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Tealium AudienceStream CDP offers custom pricing plan

Tealium AudienceStream CDP Reviews & Ratings

4.4

Very Good

Based on 119 ratings & 83 reviews

Rating Distribution

Excellent

(52)

Very Good

(29)

Good

(0)

Poor

(2)

Terible

(0)

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Showing 41-50 out of 83

DS

Dom S

09/18/19

4.5 out of 5

Great experience and easy to implement

What do you like best? Good documentation and a powerful set of features to capture the full user experience. What do you dislike? A clearer product roadmap. Some technical enhancements to the JavaScript api would be welcomed. What problems are you solving with the product? What benefits have you realized? Enter understanding of the user journey

UI

User in Retail

06/12/19

4.5 out of 5

Great solution for omni-channel marketing

What do you like best? Creating audiences easily and using them across different solutions and channels. What do you dislike? The way to find what is where is a bit hard sometimes. What problems are you solving with the product? What benefits have you realized? Using webhook let us to connect to our CRM system and also Adwords connection is a very useful use case for us.

ES

Executive Sponsor in Hospital & Health Care

06/12/19

4.5 out of 5

Awesome eye opening

What do you like best? The automaticity, the granularity of audiences , the connectivity, the cool features like tally's What do you dislike? I would have more easy to reach comprehensive documentation in the API connectivity What problems are you solving with the product? What benefits have you realized? We are able to stitch users from our offline call center into our digital realm, and providing the same logic over those users.

CI

Consultant in Banking

06/11/19

4.5 out of 5

Excellent in unifying the Audience

What do you like best? The best thing about the audience stream is the ability to join all the dots from audience perspective i.e. device ID, personal ID, cookie ID etc...and render it in real time to the right products for hyper personalization. What do you dislike? Nothing much to be honest. It is a great industry agnostic product. What problems are you solving with the product? What benefits have you realized? Ability to do personalization and targeting in our marketing ...

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AI

Agency in Food & Beverages

06/11/19

4.5 out of 5

Data freedom!

What do you like best? Audiencestream is taking data collection and unification to a new level. It gives you a agnostic way to collect and activate your data, which minimize your risk. What do you dislike? As a partner to tealium and meeting clients in the nordic its somethimes hard to convince them to switch over 100% to tealium. Alot of clients are really googlified espacially with GTM and so. What problems are you solving with the product? What benefits have you realized? ...

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DE

David E

05/27/19

4.5 out of 5

Customer segmentation AudienceStream

What do you like best? A key feature of AudienceStream is the simplicity and the extent of how customers can be segmented to better understand customer behaviour and attributes. What do you dislike? There are little downsides to AudienceStream, but like any other CDP tool implementing it requires a level of expertise to set it up correctly. Once set up the system does what it's meant to do. What problems are you solving with the product? What benefits have you realized? Tealium ...

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ES

Executive Sponsor in Staffing and Recruiting

05/14/19

4.5 out of 5

A solution for point solutions

What do you like best? Central data repository to activate audience-driven marketing. Eliminates the need for multiple separate integrations. And much, much more. What do you dislike? The more complex your technology ecosystem, the more work you will need to do--even though Tealium dramatically simplifies the process. What problems are you solving with the product? What benefits have you realized? Simplifies personalization across channels--including performance media, lifecycle ...

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UI

User in Hospital & Health Care

05/14/19

4.5 out of 5

Audience Stream Learning

What do you like best? The ability to understand Tealium Segments in real time is the best feature of Tealium Audience Stream. Its a reatively easy Product to learn as it took a quick course on Tealium Education Platform to start working with the platform, The pre-requisites are Tealium IQ and an understanding of Tag Management. What do you dislike? The configuration of variables is a tedious process and mapping them correctly is a must. This is more of experience as we continue to ...

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GB

Garrick B

04/25/19

4.5 out of 5

Enriched Business Results with Enriched Audience Data!

What do you like best? Tealium AudienceStream is enriched with data from all sources, which can be easily identified, then can be put to precise and productive application through your advertising and martech platforms for real-time optimization. What do you dislike? Tealium AudienceStream takes a dedicated resource to commit time to learn AS; to establish a sound foundation for interconnectivity between iQ and AS; and a dedicated resource to optimize and maximize AS for all of your ...

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UI

User in Financial Services

12/12/18

4.5 out of 5

Almost anything is possible

What do you like best? AudienceStream allows for consistent segmentation across various proprietary platforms and, unlike most DMPs, persists 3rd party IDs and can accept PI. With AudienceStream, we are able to trigger tags based on cumulative user behavior in addition to standard event tracking. What do you dislike? AudienceSteam is an advanced platform and might not be suitable for all organizations. If a website/brand lacks user authentication or online KPIs, the value will be ...

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