Tealium AudienceStream CDP Reviews in January 2025: User Ratings, Pros & Cons

Great product for f

What do you like best? I like how Tealium solves so many problems from the beginning to end of the marketing process. It captures data from multiple online and offline sources and stitches customer data together across those sources, which helps us find opportunities for marketing to our customers. It then gives us the ability to create audiences off of that data, and push those audiences into different marketing platforms (social, email, website, etc.). Then it gives us ownership of all ...

A true platform for customer data in a sea of wannabe "CDPs

What do you like best? When building a new data technology stack for our B2C business, some of our goals included eliminating data silos, reclaiming control and ownership of our data from our ad vendors, learning as much as possible about our customers without being creepy, and being able to craft the best personalized experiences for customers we could. To accomplish these goals, it seemed a no-brainer that we'd want a platform which collected event-level data from our website and ...

Great software to track and configure analytics

What do you like best? Easy setup Allows integrating third parties to show specific ones on specific pages in web Can be easily tracked in debugger Can raise custom events using 'custom data' What do you dislike? Needs some learning nothing other than that What problems are you solving with the product? What benefits have you realized? website development and helping customers build pages which are easy to track and manage many trigger points can be tracked ...

Easy to Use, Easy to Access Daa

What do you like best? I like that the user interface for defining audiences, enriching data, and actioning on the data is intuitive and easy to use. They just launched a redesign and it is even better now. What do you dislike? No real problem areas, it works great for us. There was a brief bug where the audience connector to Facebook wasn't working as expected, but that has since been resolved. What problems are you solving with the product? What benefits have you realized? We ...

Tealium CDP helped us trigger Email Campaigns by stitching varied data.

What do you like best? I liked that there are multiple connectors to trigger marketing Campaigns. This helped us test many campaigns quickly and understand their impact. It helped us ramp up our marketable audience base as more visitors were recognized. What do you dislike? Would love to have some scripting ability. What problems are you solving with the product? What benefits have you realized? Shorter cycle time to Test Marketing campaigns without involving the tech teams.

Excellent product. Phenomenal team.

What do you like best? The support and willingness to support ! What do you dislike? Expense. But. You get what you pay for! It is ultimately worth the investment. What problems are you solving with the product? What benefits have you realized? Attribution, segmentation, audience insights.

Tealium all around is very helpful, engaged and cares about the outcome.

What do you like best? It's robust, yet simple enough that you can get started right away. They have been eager to help with new features and creating helpful recommendations. The user interface is well organized and you can spend as little or as much time in it as you want, but you will see benefit to a thought out plan. What do you dislike? Sometimes finding what is linked to a particular attribute, tag or extension can be difficult. A flow chart of how all things are linked would ...

Target Your Website's Visitors Using Data

What do you like best? Tealium AudienceStream allows our organization to categorize users based on their real-time behaviors and send them re-marketing campaigns accordingly. Assigning visitors into audiences and Tealium AudienceStream's media connectors makes personalized media targeting a breeze. The ability to generate data-driven audiences allows us to intelligently track users' behaviors and reach out at the best moments. What do you dislike? Tealium AudienceStream can be a bit ...

Take Marketing Automation To A Whole New Level

What do you like best? The ability to target specific audiences of people and deliver personalized messaging to them on multiple software platforms. For example, we have a very complicated membership program and we are able to target specific members at different tiers with key Facebook ads as well as triggering Marketo emails to these members when they take specific actions. What do you dislike? Organizing the platform with multiple brands in a way that makes it easy to interact with ...

Great product

What do you like best? Easy to use and figure things out. Also great for sending Audiences to other places What do you dislike? Governance could be a bit better - limiting people and audit trails Recommendations to others considering the product: It’s great. Get it! What problems are you solving with the product? What benefits have you realized? Keeping audiences across one tool and sending to many (single source of truth). Still in build phase so benefits still to come