Muck Rack Reviews in January 2025: User Ratings, Pros & Cons

"Essential tool for PR professionals"

What do you like best about Muck Rack? Muck Rack helps me find the necessary insights for the essential functions of my job as a publicist. Tools like quickly finding contact information for journalists, linking to their social media sites, and showing their most recent stories are important to me. Additionally, finding UVMs, circulations, and additional details about publications are helpful. Muck Rack has also transformed the way I build media lists and pitch writers, cutting the time it ...

"I heavily depend on Muck Rack to succeed in all of my media relations efforts."

What do you like best about Muck Rack? The extensive database of contacts is updated regularly so I can feel confident that I am finding accurate information as I build my media lists and industry contacts. I also like how easy they make it to complete every step of a pitch, from finding the right contacts to writing and sending personalized pitches, following up and tracking engagement from reporters. Finally, I rely on Muck Rack's reporting capabilities to track our placements and report ...

"Senior Account Executive"

What do you like best about Muck Rack? i like how easily i can find almost everyone i search for. pitching through muckrack is a hugeeee help and time saver. i use muckrack multiple times a day. its very easy to understand. What do you dislike about Muck Rack? i dont like how sometimes when i have huge pitches going out to like 1500 plus people, muckrack takes a really long time to send them out What problems is Muck Rack solving and how is that benefiting you? my clients ask for analytics ...

"Couldn't do my job without it"

What do you like best about Muck Rack? Muck Rack is easy to use and provides great information about reporters. What I like most about Muck Rack is how easy it is to send out a personalized pitch along with follow-ups. It saves me so much time and you have an extra bonus of seeing who opened your pitches. I love that feature. What do you dislike about Muck Rack? I'd say the thing I dislike the most about Muck Rack is building media lists - and moving between outlet info and reporter info. ...

"MUCKRACK IS BETTER THAN CISION!"

What do you like best about Muck Rack? It is very easy to navigate. I love that you can send and track emails through it. What do you dislike about Muck Rack? The only dislike is a lot of contacts are out date. What problems is Muck Rack solving and how is that benefiting you? We can keep better track of who we picth to and who we need to follow up with.

"Excellent media database with an online staff that responds quickly"

What do you like best about Muck Rack? Muck Rack's media contacts database and pitching tools are by far the best I've experienced. I also love how you can track media coverage and research trends. What do you dislike about Muck Rack? Sometimes there are outdated contacts. However, I have found that when I alert the team to these errors, they update the contact profiles immediately. What problems is Muck Rack solving and how is that benefiting you? Muck Rack helps me to accurately target ...

"Huge fan of Muck Rack"

What do you like best about Muck Rack? While there are many things I enjoy about Muck Rack I must say the easy access and ability to organize pitches to journalists is probably the most useful aspect for me. What do you dislike about Muck Rack? The only thing that is occassionally frustrating is when a journalist doesn't have contact information, but I know that can always be a challenge. What problems is Muck Rack solving and how is that benefiting you? They make it MUCH easier for me to ...

"Fantastic Product & Outstanding Support!"

What do you like best about Muck Rack? As a longtime user of other media databases, Muck Rack is hands down the best! Being able to drill down when searching, having quick access to recent articles, and tweets is impressive. The Muck Rack support team is also fantastic. They are always readily available; it's as simple as chatting with an internal colleague if I have a quick question. Everyone there is super friendly and professional and I HIGHLY recommend this product. What do you dislike ...

"Muck Rack - All in One PR Solution Every PR Agency Needs"

What do you like best about Muck Rack? Muck Rack has incredible customer service, a robust database of media contacts, the ability to add custom contacts, the ability to upload spreadsheets to integrate with the platform and updates its information frequently to use each day What do you dislike about Muck Rack? Muck Rack has been an incredible tool for me and my team. Like any PR database it takes time to update contact information, but Muck Rack is top-notch in the industry of the tools ...

"Great Tool for PR Professionals"

What do you like best about Muck Rack? I love the ability to keyword search articles and build custom coverage comparison reports most of all. But it's also extremely helpful to have the full listing of reporters and editors for publications and links to their personal profiles/Twitter accounts. And it's an incredibly user-friendly platform with chat help built-in at every step of the way. What do you dislike about Muck Rack? Much like such algorithms in general, automating the coverage ...