Muck Rack Reviews in January 2025: User Ratings, Pros & Cons

Helps me find the write journalists for a story

What do you like best? It gives me the information I need to make an informed decision. What do you dislike? Sometimes information is out of date, so it would be good if there was someone who was responsible for doing regular updates to the database. What business problems are you solving with the product? What benefits have you realized? Landing stories because I pitched the right journalists.

Good for Finding Freelancers and Contributors

What do you like best? It's good for searching for coordinators and freelancers covering a certain beat. What do you dislike? I would like to see more journalists and influencers included on the platform! Recommendations to others considering the product This shouldn't replace your media database, like Cision! What business problems are you solving with the product? What benefits have you realized? It assists with specific pitches that require a search for specific journalists - ...

Good tool for pitching journalists

What do you like best? What I like most about Muckrack is that you can see a lot of comprehensive information about journalists all on one page. What do you dislike? Sometimes I have found that info is outdated on Muckrack. What business problems are you solving with the product? What benefits have you realized? Business problems we have solved are finding journalists' contact information to be able to pitch them.

An aggregator without much character

What do you like best? Muck Rack trawls the web for relevant publication effectively and seems to do a nice job in compiling the list for the journalist concerned. What do you dislike? I don't like the layout of the website, as it appears poorly designed and eye-straining. The page hierarchy isn't clear enough for users to know where to look for key information. Recommendations to others considering the product Anyone seeking information on journalists should also visit the webpage ...

Pulled the Wrong Info and Made a Profile for Me (That Wasn't Me)

What do you like best? I guess it's useful for publicists doing research on journalists, but not if the wrong info is there. What do you dislike? They made a profile under my name but used someone else's photo and listed "my" specializations incorrectly. Recommendations to others considering the product Have a better data mining algorithm or quality control. What business problems are you solving with the product? What benefits have you realized? Customer support didn't ...

Sometimes inaccurate

What do you like best? The ability to see recent headlines from journalists is sometimes helpful. What do you dislike? The information aggregated by MuckRack is sometimes inaccurate. It often says a journalist is employed by a newspaper simply because that paper reposted the article from its original source. What business problems are you solving with the product? What benefits have you realized? It provided sometimes helpful information tracking down journalists.

Muck Rack Review

What do you like best? It just makes everything so easy. It offers a new design that is innovative in the features useful for monitoring the news What do you dislike? There were some confusing parts of the user interface, but it is not going to make me stop using the product. Recommendations to others considering the product I think it is worth using it. it may be hard to learn but the benefits are worth it. What business problems are you solving with the product? What benefits ...

"Fantastic Product & Outstanding Support!"

What do you like best about Muck Rack? As a longtime user of other media databases, Muck Rack is hands down the best! Being able to drill down when searching, having quick access to recent articles, and tweets is impressive. The Muck Rack support team is also fantastic. They are always readily available; it's as simple as chatting with an internal colleague if I have a quick question. Everyone there is super friendly and professional and I HIGHLY recommend this product. What do you dislike ...

"Muck Rack - All in One PR Solution Every PR Agency Needs"

What do you like best about Muck Rack? Muck Rack has incredible customer service, a robust database of media contacts, the ability to add custom contacts, the ability to upload spreadsheets to integrate with the platform and updates its information frequently to use each day What do you dislike about Muck Rack? Muck Rack has been an incredible tool for me and my team. Like any PR database it takes time to update contact information, but Muck Rack is top-notch in the industry of the tools ...

"Great Tool for PR Professionals"

What do you like best about Muck Rack? I love the ability to keyword search articles and build custom coverage comparison reports most of all. But it's also extremely helpful to have the full listing of reporters and editors for publications and links to their personal profiles/Twitter accounts. And it's an incredibly user-friendly platform with chat help built-in at every step of the way. What do you dislike about Muck Rack? Much like such algorithms in general, automating the coverage ...