Muck Rack Reviews in January 2025: User Ratings, Pros & Cons

Media List miracle worker

What do you like best? I love how easy to navigate it is and visually appealing the content comes up as What do you dislike? sometimes it doesn’t have all the info I need What business problems are you solving with the product? What benefits have you realized? Finding information on reporters I want to pitch. It has saved me tons of time from having to do my own research

Timely PR Solution That Provides Broad Coverage and Alerts

What do you like best? I especially like the timely reviews of our brand name, as well as any relevant industries/categories that I input into my alerts. It's just about instant—much better than Google alerts. What do you dislike? Cost is quite high if you don't have a discount, but that said, there is no one PR solution that does it all. I use Muck Rack in combination with other tools. What business problems are you solving with the product? What benefits have you realized? With a ...

Muck Rack review

What do you like best? I like that not only do they have the person's Twitter feed but they also give you recent articles they've written. What do you dislike? A lot of it you can only access with the paid subscription, which is understandable. Recommendations to others considering the product Test it out before going Pro to see if it can be implemented with other systems you already use. What business problems are you solving with the product? What benefits have you realized? ...

Muck Rack takes the admin and guessing out of PR.

What do you like best? The most valuable feature in Muck Rack's offering is the Search functionality. Their database comprises of millions of journalists, editors, podcast hosts, freelance writers, you name it! What do you dislike? Ironically, my favourite functionality is also my least favourite. I find myself requesting profiles to be updated almost daily, but their Editorial Team is super quick to get the job done and let you know as soon as new details have been added. ...

Locate Reporters, Publications, and Clients

Helpful for finding journalists

What do you like best? It's very easy to find journalists within specific regions and with specific beats/areas of interest. It's also great for discovering new media within topic areas. What do you dislike? I don't like that building media lists isn't super intuitive -- it takes a little work. Overall, though, it's fine - just takes a little bit to figure out. Recommendations to others considering the product I love using Muck Rack for finding media. It's been really helpful in ...

Great tool for quick hits directly to your inbox

What do you like best? The automatic email function is great and easy to see first thing in the morning. What do you dislike? The accuracy of the tool. Sometimes it pulls incorrect companies or media mentions. At times, I'll have to really double-check the media mentions pulled and even find some hits that the tool missed. Sometimes this can be complicated. What business problems are you solving with the product? What benefits have you realized? Energy and time around finding media ...

Essential tool

What do you like best? Muck Rack is, as it says on its website, a new standard in PR Software. As an avid user in my previous companies and as a freelancer, I have found Muck Rack to provide easy sharing capabilities and gathering info as well. I have establish many relationships from blind pitching and responding to inquiries. It's definitely a step up from HARO in my opinion. What do you dislike? Pricing. I feel like for small companies under 5 employees or just freelancers, like ...

Muck Rack is a solid place to display your clips

What do you like best? I liked that my profile was actually already there waiting for me. Muck Rack has some kind of algorithm that collects articles from journalists and compiles them into a bare bones profile. What do you dislike? Not a whole lot, functionality wise. I just wish more people used it. Recommendations to others considering the product If you're a journalist, I recommend trying to search to see if your clips are already on the site! Many of mine were already ...

Good resource for PR Articles

What do you like best? Muck rack allows other journalists to publish, where I can find a lot of great resources What do you dislike? Have to watch for articles not up to standard and not source them What business problems are you solving with the product? What benefits have you realized? It’s a great resource for writing on various topics