Muck Rack Reviews in January 2025: User Ratings, Pros & Cons

A must for Journalists

What do you like best? Easy connection between PR firms and journalists What do you dislike? It evolved without explaining to long time users like me it's evolution and changes. What business problems are you solving with the product? What benefits have you realized? Finding original stories before they become trending.

Great tool to support media relations best practices

What do you like best? Seems the most up-to-date and accurate as compared to other services What do you dislike? Sometimes the search isn't as intuitive as I would hope, but still effective. What business problems are you solving with the product? What benefits have you realized? Improves efficiency

Vice President at Edelman

What do you like best? Ability to see social profiles and who is covering based on a specific keyword What do you dislike? Sometimes the search results can be hard to narrow down and too broad, even with the keywords in place. Additionally broadcast producers are harder to track. What business problems are you solving with the product? What benefits have you realized? Finding the best reporters, sharing coverage with client in real time and having metrics in place.

Muck Rack Review

What do you like best? I appreciate software. The great thing about Muck Rack is that it allowed me to answer questions from a business plan in whether or not we should move towards replacing our UI. Thanks to Muck Rack we've been able to streamline and create automation unlike what we've normally been exposed to previously. What do you dislike? I feel that within the user interface there are certain functionalities that still need work. Maybe a drag and drop button to help populate ...

Wonderful product; not the perfect fit for my needs

What do you like best? The user interface on the search was so easy to find and identify freelance journalists or contributors. I love that Muck Rack pulls from Twitter because let's be honest, Twitter and Linkedin get updated a lot faster than a media's website. I go to MuckRack when I have exhausted my google searching, have built a solid media list, and need additional ideas for pitching. It's great to see what reporters have written about (especially since many are freelancers and ...

Great service

What do you like best? I like how media information is very easy to find. What do you dislike? I wish they pulled in print clips, but that's hard to find these days. Recommendations to others considering the product The database seems very up to date, and the customer service is great. We went through a trail period, but ended up choosing a service who could have a great database and clipping service. What business problems are you solving with the product? What benefits have you ...

A great tool for assisting with outreach to journalists

What do you like best? I love that this software is based around Twitter. This gives you real time information to understand what journalists are talking about as well as seeing what they are sharing, what have they written, how they like to be pitched, etc. Journalist can also build a profile on Muckrack and upload articles they've written , and fill out a bio. There is also the capability to search by beat, publication (though not all publications are represented as well as country. ...

Must have PR SAAS !

What do you like best? - Report builder with url link. - Keyword alerts - Search in headlines with keywords - Pitch mailings, metrics and follow ups - Job updates - Support What do you dislike? - Old school interface - Lack of accuracy in some topics (Defense, homeland sec). Recommendations to others considering the product: It's a no brainer! Have used Cision for a while and Muck Rack is way better, faster, bolder. Great support. What ...

Well done program, at a fraction of some of the other cloud based press relations databases

What do you like best? Value for the cost of the subscription, best value for the money What do you dislike? Limited number of email listings can be sent at one time Recommendations to others considering the product: Again, great value for the money What problems are you solving with the product? What benefits have you realized? Again, Muck Rack seems to convey all of the benefits of the higher prices services, at a fraction of the cost

All-in-One Media Coverage and Pitching Tool

What do you like best? I like that I can build robust coverage reports, get automated daily alerts, and easily follow and pitch to a list of journalists. What do you dislike? I've had some difficulty getting the coverage reports to match what I've gotten with other tools; not sure if that's user error or related to the tool's back-end functionality. What problems are you solving with the product? What benefits have you realized? I'm combining multiple media coverage and ...