Google Tag Manager Reviews in January 2025: User Ratings, Pros & Cons

"Managing Marketing Tag and Analytics Made So Much Easier"

What do you like best about Google Tag Manager? The whole experience of web analytics and managing and deploying marketing tags is made so much more efficient and streamlined with GTM. Especially implementing Google Analytics, and event tracking so much easier. A few years ago I used to add individual snippits on the page, I can't describe how more flexible and insightful the web analytics has been with Google Tag Manager and Data Layers.

"Makes collaboration between marketing and website developer way easier"

What do you like best about Google Tag Manager? The ability to instantly make changes to website. Add marketing tags based on triggers without the need of involving your developer. As an eCommerce website owner or SaaS marketing websit owner, Google Tag Manager is probably the best tool in the market.

"Google Tag Manager's Impact on My Success"

What do you like best about Google Tag Manager? Google Tag Manager has simplified tracking, improved data accuracy, and empowered me to be more agile and data-driven in my marketing efforts. GTM is a must-have tool for any marketer looking to streamline their tracking and optimize their campaigns effectively.

"Best & Free Tag Management Tool From Google"

What do you like best about Google Tag Manager? Google tag manager boon for a digital marketing person as this platform helps you manage the Tags of your website and app without depending on the tech development team. Anyone can learn and use the platform as it is easy to implement.

"Don't lose out on any of the cookies through GTM"

What do you like best about Google Tag Manager? Simplest dashboard, easy to use and troubleshoot. A must have tool when it comes to online marketing. With this tool, one won't always need developers to implement their codes

"Comprehensive Review of Google Tag Manager"

What do you like best about Google Tag Manager? Google Tag Manager allows us to use a single tag on the website and use that tag to manage all other tags of different tools integrated with our website. This eliminates the need for using multiple tags on the website.

"Best way to add all the tags and tracking codes at one place and access to reduce website load."

What do you like best about Google Tag Manager? I like most of its features. Which reduce the site loading time by placing and tracking all the website at one place. One can easly manage all the website tags at one place in Tag Manager.

"The sky is the limit!"

What do you like best about Google Tag Manager? Use this for all client analytics / goal & event installs. I like that you can always find a way to creatively track pretty much any event/action on site. Since the platform is so ubiquitous, there are tons of support/forums/guides available.

"Lifesaver for Non-Coders"

What do you like best about Google Tag Manager? I have been using Google Tag Manager for more than 5 years. It saves me a lot time and resources and most importantly reduces the reliance to software sprints which might get longer time as usual.

"Time Saver"

What do you like best about Google Tag Manager? Google Tag Manager (GTM) streamlines the process of installing and managing all of our Google Analytics tags in a single location (container). Since it's Google's eco-system, it's so much easier to do this in GTM rather than needing to touch the website's code.