Funnel Reviews in January 2025: User Ratings, Pros & Cons

"Great tool for top of funnel metrics from Google Analytics and Paid Platforms"

What do you like best? I like the fact that you're able to pull together all of your Google Analytics data and integrate it with paid platforms (Adwords, Bing Ads, Facebook, LinkedIn, etc.) It's easy to build and customize reports and dashboards, see progress WOW or MOM, and project monthly performance. What do you dislike? It doesn't integrate with Salesforce.com so there is no way to see full funnel, or closed-loop reporting. What problems are you solving with the product? What benefits ...

"great tool"

What do you like best? real time view of costs spread across channels. custom dashboards What do you dislike? the dates are set for each report and it is quite hard to amend those quickly What problems are you solving with the product? What benefits have you realized? i'm saving a lot of time on resources for reporting

"Within an hour of signing up for Funnel, we automated weekly reporting for all 40 of our clients."

What do you like best? Funnel integrates with all the ad networks (not just the big 3) to connect your spend data to your google analytics conversion data. It's extremely easy to connect to a new channel, and their custom dashboards let you report on performance in really any way you need to. Their customer service is brilliant, and they're refreshingly honest about what the product doesn't (yet) do. What do you dislike? Funnel does not currently connect with analytics packages other than ...

"Good data aggregation tool"

What do you like best about Funnel? Practical to aggregate data from multiple different tools. What do you dislike about Funnel? not a fan of how they price annually with invoices instead of monthly with credit card. doesn't feel very SaaS What problems is Funnel solving and how is that benefiting you? Aggregating data

"Easy to use"

What do you like best? When I switched to funnel.io I was apprehensive but it was very easy to use What do you dislike? I don't really have anything I dislike. It really suits my needs. What problems are you solving with the product? What benefits have you realized? I was using multiple platforms for analytics but this all in one approach is bettet

"A Work-in-Progress but Customer Support Has Been Fantastic"

What do you like best? Even in areas where Funnel may not excel at the moment, the customer support team has been essential to helping us implement this platform in our reporting/analytics workflow. They've been nothing short of responsive, receptive and helpful when we have questions or suggestions, and they're more than willing to explore creating new API connections for platforms they don't currently support. What do you dislike? You won't find every single platform supported in Funnel ...

"Easy set up, easy custom and time saving"

What do you like best? Funnel was easy to set up for cost import, report creation Lot of data available from different platform Custom dimension is very useful to create reports according to marketing objectivs Very time saving by centralization Support really reactive What do you dislike? Some Google Analytics limits on attribution Not all metrics are available What problems are you solving with the product? What benefits have you realized? We save a lot of time in reporting! We access and ...

"Great tool for reporting"

What do you like best? Easy to build dashboards that you can share easily with team members. Straight forward that allows you to connects to everything digital across SEM, Display, and Social What do you dislike? Funnel does lack a few features such as ad reporting, campaign level reporting and funnel reporting, all of which are necessary metrics for accurate analytics. Recommendations to others considering the product: If you're looking for a low cost tool, I would suggest trying ...

"Great concept and application, albeit finnicky"

What do you like best? Easily see important channel metrics by campaign, easy to use interface, reliable customer support What do you dislike? Connections regularly fail for no reason, unable to see granular data Recommendations to others considering the product: If you run a large number of campaigns on multiple channels and need a way to easily see spend by campaign aggregated by channel, this is an easy choice. What problems are you solving with the product? What benefits have you ...

"Convenient & Useful"

What do you like best? The support team you receive is great and very willing to help to make sure we're using the platform to its fullest potential. The setup is relative easy as well. What do you dislike? Limited in some of the metrics that you can report on. What problems are you solving with the product? What benefits have you realized? Helps with reporting for our clients