Funnel Reviews in January 2025: User Ratings, Pros & Cons

"Great software and simple"

What do you like best? Media sources work like a charm, and with customized measurements and metrics it's simple to imagine basically any unique KPI you may need. What do you dislike? Charts have some restrictions, however these problems can typically be bypassed by reconsidering and streamlining information discussion What problems are you solving with the product? What benefits have you realized? Great presentations and very good KPI

"Great Product with the Support to back it up"

What do you like best? Their customer support is fantastic. Whenever I have an issue they are quick to get it resolved. The product has simplified our lives and given us greater insight into our marketing spend. We spend across about 10+ channels at any given time. Funnel allows us to ditch the spreadsheet and the chore of pulling spend data from every channel every day. What do you dislike? They don't have control over when channels update their APIs. For instance, we had an issue getting ...

"Funnel = Simple set up"

What do you like best? The support team is always willing to help. Besides of that, they can bring you better ways to tackle your problem using the Funnel features. The capability to export data to BigQuery is amazing. This new feature to implement custom dimensions is very useful. What do you dislike? There isn't an implementation to filter results on data explorer view. It would be nice if I could use custom dimensions as an option in the rules to create a dimension. It would be nice if ...

"Funnel.io: Time-saving and easy to use"

What do you like best? I like the interface and the one click-connect setups. It's very easy to use! What do you dislike? I miss some data connections like full integration to Google Analytics, Search Console and Adwords. What problems are you solving with the product? What benefits have you realized? I save a lot of time since I know can have my aggregated reports and act on deviations really fast.

"Great for funnels, but sometimes hard to set up"

What do you like best? Easy to make funnels and analyze flow of abandonment What do you dislike? It is hard sometimes to initially set so that you can read it accurately What problems are you solving with the product? What benefits have you realized? Get more people down the funnel

"Funnel.io help me."

What do you like best? I like this tool because I can do my work very quickly and I don't have to spend so much time each day, I don’t need to check daily all my traffic. At the moment Funnel provides me all I need. I like the customer support and they can give you a nice training about the tool, they can help you how to set up your Google Analytics data. What do you dislike? Too much stuff and functions on dashboard. Some features are not intuitive and I have to search for them in order to ...

"Great tool to make reporting easier!"

What do you like best? I love how Funnel.io pulls spend data from multiple sources and automatically pushes this data to my reports in Google Sheets, so I no longer have to manually log into 10+ different advertising accounts and export data to track ROI by channel. What do you dislike? I wish it could pull data on the Ad Group level, not just Ad Campaign. But I hear this feature is coming soon! What problems are you solving with the product? What benefits have you realized? Funnel.io helps ...

"A great product that just continues to improve"

What do you like best? The channels and custom reports. I also really like the web explorer and easy data upload features. The custom reports specific to Crowdcube are also highly beneficial in learning how our marketing funnel is building and developing. What do you dislike? No attribution reporting, no google sheets yet! More LTV insight and analysis. No link to google sheets yet. The Reporting suite is not yet good enough and I have after time stopped using it. The site product ...

"Game changer"

What do you like best? Funnel is what our entire team - both digital specialists and account executives - use to stay in sync for all clients across our agency. We simply could not do what we do without it. What do you dislike? At present Funnel only works with data at the Campaign level. The ultimate feature for us would be to have data available at the Ad Group level as well. Recommendations to others considering the product: Go through the teething issues (& use Funnel's support if ...

"Funnel keeps our data organized"

What do you like best about Funnel? Very easy to use, with an intuitive interface that makes data aggregation easier. I love the custom connections and the ability to injest data from multiple sources. What do you dislike about Funnel? Would be nice to have some more integrations What problems is Funnel solving and how is that benefiting you? Funnel helps our marketing team keep our data connected and aggregated