Funnel Reviews in January 2025: User Ratings, Pros & Cons

"Take control of your ad spend"

What do you like best? That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance. The customer support is really great as well and not only have I learnt tons of stuff from them but also do they offer great training within the tool, help setting up your dashboards and much more. What do you dislike? Nothing really. I had some issues with networks/channels that needed some work to add to my dashboards but the ...

"Great tool to build dashboards for clients and internal use"

What do you like best? Combining multiple advertising channels en create custom metrics for these. What do you dislike? Difficulty to set up dashboard for all clients and to add internal users for alle clients. Recommendations to others considering the product: Combining the spend en revenue to KPI's What problems are you solving with the product? What benefits have you realized? Create dashboards for clients and internal use of cost of sales off all clients.

"Funnel's customer service is top notch! "

What do you like best? Funnel's response time to questions/inquiries are always prompt and handled in a professional manner. They also take every feature request into consideration, and often times will build against, which is a great incentive to continue providing the feedback. What do you dislike? 1) If more than a handful of channels in funnel are entered, it will slow down/severely delay the webpage from loading. 2) Time zones make emergency requests take longer. We're in EST, so if we ...

"Great Stuff, helps me to shortcut my processes"

What do you like best? more control over my costs in a fragmented world What do you dislike? i am still waiting for some features like targets and sometimes the mapping prefs changes, but overall i am very happy with funnel What problems are you solving with the product? What benefits have you realized? reporting to finance, cost control, budget planning

"A time saving tool that represents the perfect addition to - in our case - Google Analytics!"

What do you like best? Excellent Support. T dimensions features are awesome! What do you dislike? It takes some time until the tool and the ad campaigns are prepared properly. Recommendations to others considering the product: Your adcampaings may need some changes in order to appear in a wanted way in funnel. Mainly regarding the naming conventions in our case. What problems are you solving with the product? What benefits have you realized? We do save about eight to ten hours per month and ...

"Great tool to analyze marketing spend and performance!"

What do you like best? Funnel is a great and really easy tool to use, giving me a good overview of marketing spend and performance of our different channels. Their staff is also really helpful and supportive. What do you dislike? Wouldn't say that I dislike something with Funnel. What problems are you solving with the product? What benefits have you realized? To be able to easily analyse marketing costs and performance. Funnel saves A LOT of time!

"Great tool to combine Google Analytics data and ad plattform costdata"

What do you like best? I like the fact the Funnel gives you both Google Analytics data and ad plattform data in one place for great insight on how all digital channels are performing in terms of traffic, conversions and costs. Great dashboard and reporting capabilities. Easy to use and setup. You have basically every metric there is from Analytics + the cost data from ad platforms. Supports also building your own custom metrics. You can also upload ad platform data to Google analytics ...

"Great Marketing Analytics Tool for Online Marketers"

What do you like best? I like the best that I finally have a single platform for all cost data. I get data from all my clients ad platforms into Funnel and can hence easily see what is working and what isn't. This saves me a lot of hours on a weekly basis and gives me greater control in general. What do you dislike? I dislike the fact that Funnel wasn't invented earlier. I've wasted weeks of my life doing something that Funnel could've done for me automatically. What problems are you ...

"Incredible!"

What do you like best? This platform does all the hard work for me. Instead of spending hours collecting all this data in one place for my bosses, Funnel.io does all the collecting for me! Now, all I have to do is send my bosses the report. Funnel.io has made my job so much easier and has provided me with everything I need to get the proper data and reports. Also, if I had any questions, they were there for me every step of the way. What do you dislike? Nothing at all. This product does ...

"Unify all the marketing spend"

What do you like best? Funnel connets to numerous advertising platforms, pulls spend data and integrates into one single format. Harmonized data is ready to be loaded to our data warehose. If we were about developing connectors to all platforms we use it would take months. With Funnel it took minutes. What do you dislike? Nothing bad to say. The service works as expected. What problems are you solving with the product? What benefits have you realized? Measuring Return of Investment for all ...