Funnel Reviews in January 2025: User Ratings, Pros & Cons

"Such a timesaver!"

What do you like best? Seamless and easy way to integrate ad spends across countless networks, and automatically produce reports. What used to take up to an hour to run now I can do in 10 minutes! What do you dislike? Nothing - plus support responses are really quick and helpful so if there is an issue or error it's addressed quickly. Recommendations to others considering the product: Give it a go on the free trial, and make sure you set up your custom dimensions. Use Funnel's excellent ...

"Awesome Product for Reporting and being Professionnal with Client"

What do you like best? Funnel is easy to set-up and use. I also love the fact that Funnel auto-tag UTMs in Facebook Ads which saved me countless hours over the months. It saves me time while doing my Weekly Reporting and it shows my clients some professionalism along the way. Their support is always responsive. I've never waited more than a couple hours sometimes for very complicated answers. What do you dislike? I've been using Funnel for more than a year. I found a couple bugs but the ...

"Automation at its best"

What do you like best? The ease of use combined with the time we've saved from manual reporting and automatically exporting data to google sheets. What do you dislike? There's not much to dislike. It just doesn't integrate with one of our small channels, but only because that channel doesn't provide the information we need to be able to get accurate data. But Funnel did try and integrate. It works with every other channel though. Recommendations to others considering the product: Take the ...

"Solve all your problem with gatherig cost data from ANY source"

What do you like best? - dimension mapping between Google Analytics and AdPlatforms (biggest pain for everybody who uses UTM parameters and would like to map data from Ad services to Google Analytics) - great service - they really know how to do their job, you can trust them, that they can collect cost data from all systems you need - greate support - do you have a problem? quick response, and quick reaction with a solution - export all your data to the warehouse you prefer What do you ...

"Great product and great customer service"

What do you like best? The client focus and product. They really try to help you out on each separate edge case. What do you dislike? The product is still early stage I think, but they showed to be knowledgeable enough to tailor this product even further to the wishes of each customer and partner. What problems are you solving with the product? What benefits have you realized? (cost) reporting in spreadsheets is history. This saves a lot of time and human error doesn't have a chance any more

"Great timesaver with simple setup"

What do you like best? Ease of use, especially how easy it is to set up new connections to different data sources. Also very intuitive setup of dimensions to group data. Great and quick dashboards that makes it possible to get a realtime overview of all your marketing channels without any manual work. What do you dislike? Detailed information on users/sessions from Google Analytics can not be imported. Recommendations to others considering the product: If you spend way too much time ...

"An all-inclusive reporting tool"

What do you like best? Funnel.io is a great tool for reporting on custom metrics for a variety of clients. What do you dislike? Funnel.io is a top-notch tool that has low exposure in the market. Recommendations to others considering the product: Eliminate hours of monthly reporting and invest in Funnel.io! What problems are you solving with the product? What benefits have you realized? We are eliminating the amount of time we allocate to monthly reporting, allowing us to invest more time in ...

"Wonderful tool for managing data collection and market reports"

What do you like best? Dashboard feature is wonderful and allows you to visualize and easily organize What do you dislike? I think there needs to be more user friendly guides and tutorials to learn to utilize this robust tool What problems are you solving with the product? What benefits have you realized? We wanted to bring our marketing reporting to the next level. Before using Funnel, we were doing analysis only on Excel. This is such a wonderful tool to allow us to track and visualize ...

"Makes Cross-Channel Reporting and Full-Funnel View Easy"

What do you like best? Extremely data agnostic. Connects to any and every platform I've needed in terms of both analytics and advertising. Also offers spreadsheet uploads for any platform not currently supported by it's daily data pull! And the ability to create dashboards pulling from the exact metrics I want makes full-funnel analysis streamlines, and reporting to clients couldn't be easier. What do you dislike? Some things aren't intuitive. There's a "dashboard" tab that doesn't actually ...

"Funnel makes it easy"

What do you like best? The best thing I like about funnel is that it allows me to maximise the value of my Google Adwords campaign via. Its VOAS and Value tab makes it easier to allocate budget at a glance hereby making my campaigns a winner. What do you dislike? What I dislike is the fact that I have to manually do the computations for percentage unlike in Google wherein it reflects the percentage of increase/ decrease or change value. I hope this can be added soon so I don't have to do it ...