Datorama

One stop BI for all digital marketing platforms

What do you like best? Simple plug n play connections to the different kinds of data sources like Google Analytics, Google Ads, Double click platforms, FB Ads, LinkedIn ads and so many different platforms. With simple data merging options and the cool visualization part, It's the most lovable BI for me. What do you dislike? Well, their's no scopes for dummies with Datorama. Yeah for any BI tools, new people will do lots of experiments and they make the tool better with their Ideas. ...

It makes your job very easy

What do you like best? API's available for all essential sources What do you dislike? Few restrictions on calculated measures to not work after a certain number of rows Recommendations to others considering the product: It's a tool which will make you and your client so easy. Must start using it in your organization. What problems are you solving with the product? What benefits have you realized? Datorama providing one stop solution to gather, transform, harmonize, ...

Amazing data visualization tool.

What do you like best? Datorama is well suited for all types of data, it perfectly showcases the data and KPIs. It cuts down the that we spend on making dynamic reports. It allows clients to view the dashboards on an ongoing basis, clients also feel its easy to understand the data. Moreover, visual graphs are very user friendly and helps to create a very attractive report. What do you dislike? For Mapping becomes a bit problematic, case of naming conventions and also some times it ...

Datorama has give us the ability to show our reporting in a much more visually appearing way.

What do you like best? I like the different integrations and various way the data can be shown. What do you dislike? Sometimes it's very easy to get stuck because of errors. What problems are you solving with the product? What benefits have you realized? Being able to manage campaigns through Datorama, for example with pacing. Also saving time on excel reports that were all manually done prior.

Pretty slick marketing analytics and dashboard tool

What do you like best? Basically an all in one solution. ETL, dashboarding, and analytics capabilities. What do you dislike? The data models should be more customizable and easier to review. It can get consuming managing all the models with Dataromas take on marketing lingo. Recommendations to others considering the product: Take your time to evaluate the product. If you need something more customizable check out Looker. What problems are you solving with the product? What ...

Datorama is an excellent data visualization tool

What do you like best? The ability to aggregate data for all channels running digital media for our clients. My coworkers like the ability to create pivot tables and sending out the link to clients/internal managers, etc. The charts provide a ton of clarity to our work and we will regularly use Datorama to reference how we are doing. The Gifs are also a nice fun touch to the platform. Would highly recommend Datorama as a marketing data tool. What do you dislike? I think that it still ...

Powerful BI tool

What do you like best? Multiple possibilities of creating cards, graphics and dashboard. Multiple integration sources. What do you dislike? Little bit chaotic menus until you get familiar with the interface. Recommendations to others considering the product: Is a great tool but still has room for a lot of improvement interface wise What problems are you solving with the product? What benefits have you realized? Automation of weekly/monthly reports and great visuals

Great experience

What do you like best? Intuitive and easy to learn, supportive staff. What do you dislike? Can be slow to download reports, no option to prevent automatic emailing of downloads. What business problems are you solving with the product? What benefits have you realized? Integrating datastreams, presenting data to clients in a format they can understand.

Great Tool for Marketing Analytics and BI

What do you like best? Datorama's ability to easily integrate and map data sources is its best feature. It has native connections to dozens of marketing companies, and can connect to any type of database or data file. The design of Datorama's UI and its visualizations is much better than many of the other platforms we tested. Their support team has been very responsive and helpful on all questions and issues. What do you dislike? The level of interactivity within the dashboards is more ...

Datarama review

What do you like best? I haven't been a user for very long, but even as a new user I find it very easy to catch on and intuitive! What do you dislike? I wish we had more control over formatting (e.g. colors for branding purposes What business problems are you solving with the product? What benefits have you realized? Data visualization can be a challenge but via our client facing dashboards it really helps simplify and make performance trends easily digestablle